What Is Omnichannel Retail And What Are Its Benefits?

Posted by amrina alshaikh on November 25th, 2020

Having only a physical store and no mobile or web app can put a Kirana store or shop at risk of becoming siloed. To be siloed is to be isolated. In a highly networked world, being isolated is akin to being invisible. This is denying the opportunity for business sustenance, leave alone business expansion. So to increase prospects of at least sustaining the business over the long term, it is important to build an online presence.

What can an omnichannel marketing or retail strategy do for a customer?

Here is a sample demonstration of what such an experience for a customer might be.

• A customer discovers an online store of a shop and purchases a product.
  
• The shop identifies the customer based on customer analytics and historical data. The customer is offered a discount and opportunity for product customizations as per their preferences. They have also given loyalty points redemption facility if available and if they have the minimum points to do so.
  
• After the purchase is made, and after the customer gives their consent to provide them information on promotional offers, the shop can display the customer ads of the shop's products. This can be done based on different contexts – such as when the customer is visiting a particular site. The customer can also be sent newsletters and email messages on new products added or offers.
  

Conclusion

The opportunity to engage with customers is endless in omnichannel retail. But everything starts with an online presence. So businesses should focus on getting a good strategic partner to help build a strong online presence.