The Whopping Scope of Baidu Adverting To Flourish Business in China
Posted by Grisel Herrick on November 25th, 2020
Founded in 2000, Baidu is recognized as the nation’s largest search engine as well as a very productive advertising platform for businesses. In view of its large footprint in the Chinese digital marketplace that attending more than 80% of web searches in China, the demand for Baidu advertising has appeared to be the primary choice for marketers from the Western halve with a plan for promoting their business in China. Given that Google is banned in China, in order to reach the Chinese mass and having brand recognition, you should be intended to get a position in Baidu without fail. Apart from Baidu SEM (pay-per-click) advertising, the Chinese search engine is outfitted with a variety of advertising plans for its valued users. If you’re one of those planning to expand your market reach in China, continue reading the article to know the scopes of advertising in Baidu and how to go ahead.
Scopes of Baidu Advertising
Baidu Tuiguang
Simply as you’ve experienced the great advantage of Google AdWords or Adsense, Baidu advertising is similarly fitted with (PPC) pay-per-clip business promotional tool. Aka Baidu paid advertisement, once you get ready with its promotional scopes, all you need to bid on selected keywords. Subsequently, depending on your quality score, you will find your product ads to display on the SERPs of Baidu. Notably, the positioning of your advertisement on Paid Ads and its cost get determined according to the quality score evaluated by Baidu.
Baidu Pay for Placement (P4P)
Almost all foreign businesses incorporate the advantage of the P4P advertising tool in their business endeavor in China. The biggest beneficial part of working with P4P unveils an opportunity for marketers to invest in a priority ranking on the search page results. Notably, this is also determined by the bidding procedure.
Baidu Pro Theme
The use of this advertisement tool from the house of Baidu has been restricted to its Union members only. The promotional tool facilitates the users to display advertising messages on a variety of Baidu promotional product ideas. Unlike others, these ads are exhibited via those channels and for specific audiences only.
Baidu TV
The platform is chiefly designed for video advertising. The users of Baidu TV can effectively access the websites of Baidu’s Union member and accordingly determine the appropriate placing to put their video ads.
Things You Need to Know
Title and Text Length
Baidu allows its advertisers to use a maximum of 50 characters for Title while for detailing their products or services; they can make use of two lines consisting of 80 characters for text. Nonetheless, based on the search results you fetch, it may allocate only one line for placing your advertisement. So, be caring enough to produce meaningful text with eye-catching titles to boost conversion ratio.
Keyword Research
Notably, Baidu is operational with a productive keyword research tool for your effective PPC campaign in China. However, always consider working with a digital marketing agency in China to access the most demanding keywords matching your products/services for successful business promotion.
Importance of Quality Score
Similar to Google AdWords, the bidding price cost for Baidu PPC is intensely affected based on the quality score that you achieve. Thereby, earning a high-quality score helps you investing less against bidding cost and also having a superior advertising position in Baidu SEM marketing. On the contrary, a low-quality score not only increases your advertising expense and also affects your ad positioning.
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