The Most Reliable Approach for New Product Design and Development

Posted by Nectar Product Development on November 26th, 2020

You cannot market a product unless it has a strong foundation. No, we are not talking about the idea, of course it is important, but if you are a product design and development company building products for your customers, there are few other factors that you will need to consider before you can see the idea come to life. After all, these factors are what that are responsible to form a strong and popular product that is well received by both customers and critics.

Before we get into the details, a product design and development company must choose the best process which may have the following benefits:

1)      It follows a methodical process and is easier to keep track of work and progress.

2)      Methodical process leads to shorter delivery time and increased value.

3)      Proper planning and monitoring leads to high quality product and minimized risks.

So let’s dive deep and understand the Product Development stages and processes:

1)      Conceptualization of idea and its analysis

First there is a need to understand the idea and the motivation behind a product. Then comes conceptualization which requires formulation of idea and its analysis. Once that is done, you can move to the phase of product design and development.

2)      Product Architecture

Defining a robust and a scalable architecture is the foundation of every good product. The technical architects make sure that the product will meet all the requirement of the customers while ensuring future enhancements can also be accommodated without breaking any previous working module.

3)      Design and Development phase

This is another important phase where the product actually starts taking shape.The requirement and design document forms the basis of the development. The product is built step by step and module by module. All the necessary tools and technologies required along with the infrastructure is put into place to support rapid development of the product.

4)      Testing Phase

Product design and development is accompanied by testing phase if you are using Agile model. In more traditional approaches, testing is done once the product development is finished. This phase includes various forms of testing such as system testing, bug fixing and most importantly UAT in which actual set of users go ahead and test the product which they will use. This phase ensures quality and weeds out any discrepancies within the product.

5)      Product release and support

Once the above phases are over, it is time to release the product in the market. Once it is out in the market, continuous support is needed to cater the customers and troubleshoot the issues they might face while using the product.

The choice of process of product design and development is very critical before the actual work starts. Therefore, a product design and development company must ensure it has the right set of resources, tools and plans in place to build a robust product which will satisfy the needs of a customer.