Potential Impact of COVID-19 on Functional Workwear Apparel Market

Posted by anna on November 26th, 2020

Global Functional Workwear Apparel Market: Overview

Functional workwear is clothing designed to protect workers from hazards of their workplace. A major demand for these products in the market in recent times is coming from people looking for sportswear and ‘athleisure’ garments. Today, industrial workers are employed for longer hours in less than ideal conditions. Hence, modern workwear is expected to be comfortable and resilient, keeping the individual’s safety at the forefront of thought. Thus, traditionally comfortable materials like cotton and wool are being incorporated intelligently with synthetic fibers and plastics to give a product that is fit for work and the worker. This is leading to higher demand for functional workwear apparel. As per Transparency Market Research, from 2020 to 2030, a stead compound annual growth rate will be recorded in the landscape of global functional workwear apparel.

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Global Functional Workwear Apparel Market: Notable Developments

Manufacturers of global functional workwear apparel market are directing efforts towards increasing market presence by marketing and advertising initiatives. Some notable developments in this market are:

In 2019, Meepl, a Swiss innovation tank has developed smart phone based 3-D scanning software that allows personalized sportswear shopping. This is easing the experience and set to contribute to growth in the market.

On the other hand, Hewlett Packard, a major name in the computing industry is developing a digital textile printer that delivers apparels in an efficient manner. This is set to drive competition on a higher tangent.

The market is fragmented and distinguished players include:

  • Nike, 
  • Under Armor, 
  • Adidas, 
  • PVH Corp., 
  • Gap, 
  • 361Aprt, 
  • PUMA, S.E., 
  • Reebok, 
  • Ralph Lauren,
  • Asics Corporation, 

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anna
Joined: March 23rd, 2020
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