The Most Important Aspect of SEO For Businesses

Posted by SEO Kings on November 28th, 2020

There are a lot of important aspects that go into an SEO campaign, given there are over 200+ ranking signals that Google use to rank websites in their search results pages.

SEO is one of the most important marketing tools that any business can make use of, given the fact that there are over 3.5 billion searches on Google every day.

There is massive potential that business owners are missing out on if they neglect to undertake a powerful, purpose-driven SEO campaign.

The most important aspect of SEO is subjective. It has long been touted that the most important thing is backlinks, others suggest that on-page SEO brings the most results and parts of this may ring true depending on the context.

The one thing that rings true that most businesses fail to understand is targeting keywords with high intent. 

The unique thing about Google search is that it's no longer a 'search engine', it's a place you go to get your questions answered.

Google has improved its machine learning algorithms to understand context and natural language processing to a point where almost every Google search you make will provide you with the most accurate answer every time. 

Let's say you search for best landscapers in Sydney - you may not be directed to a website of a landscaper every time. The search results may show directories that give you a wide list of different landscapers in the area, rather than just a single website. 

Targeting keywords that have a high commercial intent is absolutely vital. With great keyword research, you'll be able to find a list of keywords that have high commercial intent. Targeting keywords that are open ended or don't lead to a sale instantly aren't worth your time. 

You need to make use of keyword research for each of your product/service pages. Google is amazing at understanding the keywords you're targeting without needing to write them, especially if they don't make sense contextually. You may conduct a Google search for 'seo services melbourne' but you wouldn't write that on paper, given it isn't something you can flow into content naturally. 

Being able to understand user intent in 2020 goes extremely far, epecially with your content strategy. If you're not conducting a content strategy, your site won't go very far. Content is the blood supply of every websites heartbeat - it helps build organic, relevant traffic and with good UX and optimisation, you can help funnel-in those visitors to check out your services or products with ease.