Is Digital Marketing Effective

Posted by Gr8 Services on November 30th, 2020

Digital marketing is a very suitable choice for any business. In the field of disruption, we use digital marketing to help various businesses develop, from moms and popular stores to internationally recognized universities. This is the beauty of online advertising. If you know who you want to target, you can use digital marketing to target anyone anytime, anywhere.

However, having said that, certain types of digital advertisingwillbenefit the certain types of businesses. As a quick overview, let's look at which strategies are often best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:

B2C company:

B2C company, the price of B2C companies is much lower than that of B2B companies. After all, it might be difficult to sell 0,000 drill bits (trust me, they exist) to an irritable mom. But a pair of children's pants for ? This is a simple sale.

B2C companies do not want to sell extremely expensive services or products so they do not need any large teams or complex marketing channels. All they need to do is to provide their products or services to the right audience with the right information, and the rest should take care of themselves.

Therefore, the main goal of most B2C companies is to get people in and through their marketing channels. For example, if you can get that irritable mom into your child's clothing website and give her an exciting deal, there is a good chance that she will buy it today. You don't need to build a ton of brand awareness or trust before completing the sale.

In view of this, B2C companies often see excellent results from high-funnel marketing channels such as social media marketing or paid social advertising. These channels do a good job of providing business in front of potential customers, otherwise they might not know your existence.

Now, it is always a good idea to supplement other digital marketing strategies such as paid search or SEO, but if you have to choose a channel to start, paid social advertising or social media marketing is a good choice for B2C.

B2B company

In contrast, paid search is a good choice for B2B companies. Most B2B companies have very specific niche audiences and it is difficult to use social media targeting. However, if you sell a 0,000 drill bit and someone searches for "diamond tip oil drill bit manufacturer", you want to be the first result they see. Yes, you may pay more for clicks than you would with paid social advertising, but with a price tag of 0,000, this is a good spend.

In addition, most B2B companies have a much longer sales cycle than B2C companies and involve longer cycles. If you sell a 0,000 drill bit, most people may not come to your website and call you and say, "I want one. Therefore, closing a deal usually requires a long-term strategy such as content marketing or email marketing.

Of course, the complete integration of digital marketing strategies will vary by industry and company, but simply comparing B2C and B2B should help you understand how different strategies are better for certain companies. Not every strategy is suitable for every business, but with some trial and error, you should be able to determine the company's most profitable approach.

Digital marketing companies in Dubai are following both kinds of strategies and making huge profits.