Amazon Marketing Cloud: What is it and What All it Offers

Posted by Oodles Marketing on November 30th, 2020

Amazon is a goldmine of data accumulating details of every action a customer takes on the platform. Merchants have always been eager to get their hands on customer details but due to strict privacy and consumer-centric concerns, Amazon has avoided sharing any sensitive information. However, to meet their requirements, Amazon marketing services launched Amazon Marketing Cloud(AMC) in the Q4 of 2019. It enables advertisers to analyze Amazon’s an advertising and retail data in detail and a secure and privacy-compliant manner. 

What is Amazon Marketing Cloud(AMC)?

AMC has been operational since last year but there is still very little information available about it. At Oodles, we believe that knowledge is power, and keeping this in mind we decided to educate our readers about AMC and what all it can do for businesses.  AMC is Amazon’s ‘clean room’, where clients can contribute their own data, campaign insights, and compare details with Amazon’s own customer data. The platform has multiple holdings from where the data can be collected. It owns, Prime Videos, FireTV, GoodReads, Zappos, Kindle, Ring, Whole Foods Market Go Stores, and many more. When combined, that’s a lot of customer data. Users can access all the Amazon holdings through a single sign-on, enabling the platform to collect information regarding consumer actions across all its properties. 

AMC provides clients with:

  • Campaign Analysis 

AMC offers detailed information on- clicks, impressions, devices, and geography.  It includes Customized lookback windows, channel incrementality, and more. 

  • Customer experience optimization

On every Product Detail Page, there are more than thirty variables that can be optimized to increase the conversion rate. AMC analysis at the ASIN level combined with A/B testing can determine prioritization. If it seems too complex you can consult our seasoned marketing experts. We provide our clients with data-driven Amazon Marketing Services that focus on increasing conversion/sales rate. 

  •  Customer Insights

Map customer journey across all touchpoints with AMC’s assistance. Find the overlap between audiences and determine your highest-value audiences. 

  • Product Design

AMC facilitates understanding the shopping behavior of consumers at a granular level. It enables you to find out what products can be bundled together to increase your ‘basket size’ with a specific consumer segment. 

  • Logistics and supply chain

With AMC, you can predict the volume of products that can be sold and therefore anticipate the level of inventory you require to supply. It ensures that you never run out of stock and serve customers better. 


Amazon Marketing Cloud is not a dashboard or a drop-and-drag visual interface. You cannot access customer insights just by clicking on a button. It is more like an enormous data dump from multiple sources, and you require experts to assess, interpret, and visualize findings. You can contact us to analyze the data provided by AMC. Our Amazon Marketing Services team is well-versed in  APIs, JSON, and AWS services and will analyze the data for you.

Oodles Marketing

About the Author

Oodles Marketing
Joined: May 28th, 2019
Articles Posted: 10

Cointiply Bitcoin Faucet - Earn Free Bitcoin
Earn free Bitcoin from the best Bitcoin faucet & rewards platform. Complete offers & surveys, watch videos & play games to earn even more Bitcoin.
Crypto Casino Games - The 16 Best Bitcoin Gambling Games (BC) offers the best crypto casino games and gambling games. Supports BTC, BTC-LN, ETH, DOG,EOS, TRX, XMR, LTC, XRP, TRTL, and SERO. Fast payouts, provably fair provably, and free coins.
Fold - Earn free bitcoin when you shop
Earn bitcoin cashback rewards when you shop at top retailers, including Amazon, Uber, Starbucks, Chipotle, and more. Download the app, sync your payment method and start earning bitcoin today!
Dualmine - Multiply your Bitcoin, Ethereum, Litecoin and Dogecoin
Start cloud mining and increase your crypto capital now! Unique product offering the mining of the most profitable cryptocurrencies in the cloud - BTC and ETH. You can mining one of them or both at the same time. Your hardware is already running and waiti
Pool by Cake - Get cash flow from cryptocurrencies
The most transparent way to put your Bitcoin and other cryptocurrencies to work.
7Bit Casino
Exciting online casino that accepts Bitcoin and Ethereum! Play all of your favorite games including poker, roulette, blackjack, baccarat, slot machines and more!