Types of social networks according to your objective

Posted by Md Khann on December 1st, 2020

In the globalized world in which we live, the Internet is already part of our lives, and social networks are our showcase all over the planet. However, you have to know very well what types of best SMM panels exist and what they are for because they do not all have the same objectives nor are they aimed at the same audience. Each one fulfills a specific function.

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What is the type of social network that best suits your objective?

 Spread ideas and opinions: Twitter

Twitter is a social network that allows its users to share in real-time in a short space with a limited length of characters an idea or opinion on topics that are usually controversial or of the moment.

If you have a Twitter account, you will have the possibility to follow people who have opinions like you or who write about news of your interest, so that your news panel will always be full of interesting content that you can use to your advantage. In addition, you will be able to embed other people's ideas from your followed users on your wall through the retweet option, like your favorite tweets, or even mark them as favorites and have them saved so that you can review or use them later.

Adding images and videos to your tweets is also possible on Twitter. Remember that audiovisual content is the one that generates the highest level of engagement on the Internet.

In short, Twitter can become an ally when it comes to expanding your consumers or better reach your target audience.

Find work and create a network of colleagues for future projects: LinkedIn

Today, we have the help of portals that promote employment and allow us to advertise as professionals. LinkedIn is the star social network in this field and is currently growing by leaps and bounds since it has renewed its style and mixes the freshness of leisure with the job search.

By creating a professional profile in which the user's competencies are detailed, as a curriculum, companies will be able to find the candidate who contributes what is necessary to their company or even select highly qualified personnel in a specific area in a fast and efficient way.

Brand generation and engagement: Instagram

Instagram is an increasingly complete social network that allows its users to be exposed to content of their interest in an active way since they can interact with each other through audiovisual content, live videos, direct messages such as chat or real-time surveys.

If you want to position your brand, the use of this social network is key, which through the tone of the images and the target audience that you decide to follow will give your business a specific personality.

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Expand your network and socialize idly: Facebook

If your goal is more social, that is, more than being in contact with your user friends and establishing social relationships, don't hesitate to make use of Facebook.

This social network gives you the possibility of having a closer relationship with your consumers through Messenger, Facebook's instant messaging tool (like WhatsApp). You can also share images, videos, statuses on your wall ...

It is a combination of all the platforms of the moment, but focused more on leisure and interpersonal relationships, making it an ideal social network to be in direct contact with your community.

Educate your audience with videos: YouTube

YouTube is a platform in which billions of videos of various types and categories are hosted. In this case, instead of talking about creating a user profile, we are talking about the channel, where all the videos of the same person or brand that upload to the web reside. It is widely used by the influencers of the moment to teach their subscribers how to do things their way.

It is a good way to show the consumer what our products are like in the way that suits us best, tutorials, examples, etc.

The power of Pinterest for eCommerce

Pinterest is a network of images where infographics are very popular, a type of content loaded with informative content on current topics. In addition, it is a good way to share the attributes of our products and services.

Now that you know which social network fits your goals, it's time to make use of them and squeeze the maximum juice out of them.