ETHICS IN DIGITAL MARKETING

Posted by Mike Ross on December 1st, 2020

The mode of communication has vastly shifted when the digital arena was introduced. From emails to websites to search engine optimization, there are several fields that a creative advertising agency as well as digital marketing companies leverage.

Technological developments have allowed brands and businesses to target their optical audiences and track the results of their ads and campaigns. Nearly every business in the present era has an online presence, be it in the form of websites, online networks, social media accounts, databases, or online forums, to communicate with their audience.

Digitization has not only helped all kinds of businesses to flourish, from massive corporations to start-ups, but has also helped individuals to express opinions, share thoughts, build connections, and discover various products and services.

With the help of digital marketing agencies in Bangalore, organizations can effectively make use of the data that is put out by individuals to offer the most suitable product/ services based on their needs and desires. With this, there are plenty of ethical questions that arise in information & communication technologies since it is a newly rising field. 

Digital marketing was popularized around 2000-2004 with the introduction of social media. Since it is a concept that is relatively new, there are a lot of ethical dilemmas faced by companies, revolving around the use of individuals’ personal information as data sources and whether or not firms could use this data to their advantage.

Using users’ demographics and some specific user data isn’t really unethical but it must be handled with great caution and sensitivity. Matters relating to dishonesty, deception, fake news, and the rights to privacy still need to be addressed and examined on digital platforms. Standards for ethical development on digital platforms are being developed by the minute and will continue to be so for the near future.

Since a lot of users aren’t educated on how their data is used, they are easily manipulated, and therefore brands and companies must make sure that their customers are kept informed on how their data is used, giving them control over who should access their data and delivering them relevant content based on the said data. This will earn the company trust and loyalty from the customers.

It’s not just the online mode of practices that they need to consider, but also the social and cultural considerations that must be taken into account when they’re reaching wider audiences through digital marketing. When companies use ethical practices to promote sales, they get loyal customers in the long run.

Digital marketing involves promoting your brand’s product/services online by using new media, it’s as simple as that. All you must do is make sure you use the ethical practices to reach your customers which includes truthful advertising, disseminating authentic product information, while practicing cultural sensitivity and appropriate engagements.

If the foundation of your business is built on ethical practices without letting the pressure of competition get to you, you can look ahead to a future with good prospects.

This article was originally published here - 

ETHICS IN DIGITAL MARKETING