Live Streaming Market Detailed Overview, Scope, Trends and Industry Research

Posted by Sakshi Mishra on December 2nd, 2020

Live videos or live streaming activity increased significantly by the mid of 2015. Brands and public figures became active in interacting with their intended audience via online platforms like YouTube, Facebook, and Instagram. Furthermore, as the popularity of esports and video games increased among millennials and generation Z, live video game streaming gained momentum, thereby boosting the global live streaming market. As per a survey conducted by the Interactive Advertising Bureau (IAB) in 2018, more than two-thirds (67%) of consumers, globally, have streamed live video content, and 52% of that group prefer free, ad-supported live streaming, over subscription-based and à la carte services. Additionally, 47% of consumers, globally, have reported an increase in their live streaming activity since last year. Furthermore, social platforms are the key source of live video content, and TV is the most popular type of live video content accessed.

Segmental Analysis

Live Streaming Market has been segmented based on Component, End-User, and Region.

Based on the component, the live streaming market has been segmented into platforms and services. According to MRFR analysis, the platforms segment accounted for a larger market share of 81.6% in 2018. It is expected to record a CAGR of 28.0% during the forecast period. The services segment is projected to register a higher CAGR of 28.4%.

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Competitive Analysis

The Key Players of the Global Live Streaming Market are Instagram, Inc.(US), Empire Video Productions, LLC (US), (Croatia), Twitch Interactive, Inc. (US), Vimeo (US), AfreecaTV Co., Ltd. (South Korea), IBM Corporation (US), Dacast (US), Flux Broadcast (UK), Huya, Inc (China), EventStreaming.TV (UK), Periscope (UK), Microsoft Corporation (US), Facebook, Inc. (US), Google, Inc. (US), and, Inc. (US).

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Sakshi Mishra

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Sakshi Mishra
Joined: September 30th, 2020
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