UAE Experiential Learning Market Research Report: Ken ResearchPosted by kenresearch on December 3rd, 2020 The activity kit industry, as well as the E-Learning industry in UAE, is at its nascent stage and the together both the industries have gained pace only after 2017. As of 2020, the industry has penetrated <1% of its target addressable market and it holds a bright future due to increasing awareness about early childhood development & experiential learning, increasing number of dual working parents, increasing fee of private tutoring and growing need of subtituting kid’s futile screen time with educational and fun solutions. Diversified Product Portfolio of Activity Kit Companies: In UAE, companies have multiple revenue streams other than activity kit subscription. For Instance, gift crads, festive & travel boxes, theme based value packages, marketing and STEM classes. Activity kit companies provide festive and travel boxes that are sold individually. Such boxes helps in marketing of the main subscription product, for instance, My Discovery Lab provides Christmas and Ramadan themed boxes. Companies have also introduced theme and occasion based value packages such as summer package to provide better value proposition. Companies making products and services for kids and young parents can advertise their product through the activity kit companies, for instance, Monki Box provides marketing through insertion of a product, sample or brochure in one of the Monki Boxes, email campaigns, blogposts, online promotions, advertising and social media. Evolving Business Strategies: Companies are evolving their distribution strategy such as distributor partnerships and B2B2BC strategy to expand geographical with less investment. Baby Box Swop Provides Distributor Licenses to Local Ladies in Different Regions. Local people can buy distributorship for all the three products of the company. Distributors have to purchase stocks of boxes and learning material from the company at discounted rates and then have to sell the products in their locality. Initially the company provides a local Facebook page where the distributor can market the product. My Discovery Lab follows a B2B2C strategy in which it provides 10% commission to schools for every lead and provides STEAM excellence, parent workshops, and support with STEAM curriculum to partner schools. E-Learning Competition Concentrated by Indian Companies: The E-learning industry incepted in UAE with entry of BYJU’s in 2017 and currently it is the biggest player in the industry followed by other Indian companies such as Vedantu and Toppr. The industry is majorly catering to expat population, mainly Indians studying CBSE and ICSE curriculum in private schools. Post COVID offline players such as Knowledge Planet and Meccademia have also entered the e-learning industry. According to a report by Ken Research titled “UAE Experiential Learning Market Outlook to 2025- Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand” reported that the Activity Kit Subscription Industry and K12 E-Learning Industry have been growing at CAGR (2017-2020) 56.9% & 38.6% respectively. Increasing awareness about ill-effects of futile screen time on kids and importance of early childhood development has derived the growth in the activity kit subscription industry. High average household income and increasing fee of private tutors has lead to increasing number of paid e-learning users in UAE. Key Segments Covered: - K8 Activity Kit Industry Revenue By Age Group 0-3 years 4-6 years 7-9 years 10-14 years K8 Activity Kit Industry Revenue By Subscription Type 1 Month 2 Month 3 Months 6 Months 12 Months Others (4 Month, 8 Month & 9 Month) K8 Activity Kit Industry Revenue By Emirate Dubai Abu Dhabi Sharjah Others (Ajman, Umm Al Quwain, Ras Al Khaimah and Al Fujairah) K12 E-Learning Industry Revenue By Grade UKG- Grade 3 Grade 4-5 Grade 6-8 Grade 9-12 Key Target Audience E-Learning Companies Activity Kit Companies Toy Companies Schools Pre-Schools Government Authority Time Period Captured in the Report: Historical Period: 2017-2020 Forecast Period: 2020-2025 Companies Mentioned: UAE Activity Kit Subscription Competitive Ecosystem Monki Box Baby Box Swop My Discovery Lab The Happy Box Kids Fun Box Peekado UAE K12 E-Learning Competitive Ecosystem BYJU’s Toppr Vedantu Knowledge Planet Meccademia Key Topics Covered in the Report: - Target Addressable Audience, Serviceable Addressable Market and Share of Market for Experiential Learning Snapshot of Dubai Education Industry Snapshot of Abu Dhabi Education Industry Existing Gaps in Experiential Learning Industry Supply Ecosystem Business Model Analysis in Activity Kit Industry Revenue Streams in Activity Kit Industry Organizational Structure of Activity Kit Company Case Studies of Offline Players Providing Experiential Learning in UAE such as Sylvan Learning Dubai and Metamindz Porter Five Force Analysis for Activity Kit Industry and E-Learning Industry BCG Matrix for Activity Kit Industry Impact of COVID Demand Side Survey Analysis Analyst Recommendation GTM Strategy for a New Entrant (Market Potential, Target Audience Bracketing, Product Positioning, Product Pricing Strategy, Marketing and Customer Acquisition Strategy and Potential Risks) For More Information on the research report, refer to below link: - Future of UAE Experiential Learning Market Contact Us: - Like it? Share it! More by this author |