Digital Marketing Strategies For Real Estate

Posted by shinescript on December 4th, 2020

Digital marketing is the Real Future of Real Estate, It is transforming the way people used to buy properties.

Before the digital age, all the people used to visit a broker to buy properties. He used to show photos of a limited number of properties he has.

If the customer likes a few of the properties, they both used to visit those places. After visiting the selected properties, one of them is finalized. Broker used to charge some percentage as a commission in the process.

Benefits of Digital Marketing for Real Estate Firms:

1. Cost Efficient:  Digital marketing for the real estate market offers free publicity at comparatively lower pricing than traditional marketing techniques.
2. Free Brand Awareness: If you post an advertisement on social media, by using a few digital marketing strategies, it has the potential to reach millions of people. And posting on social media is free.
3. Real-Time Data: When we run any marketing campaign online, we can get real-time data of KPIs. There various tools like Google analytics that allow a digital marketer to track real-time data.
4. Target Audience: Digital marketing has the power to reach your target audience through detailed targeting campaigns.
5. Real-Time Conversation: If a person shows interest in your property on social media and he needs more information about your property, you can connect with him in real-time. In this way, you could get hot leads, which handled properly are easy to get covert.
6. Retargeting: Digital marketing has so much potential that we can retarget the visitors or we can say cold leads who have visited your website. We can convert them into hot leads by running an ad campaign of retargeting.

 5 Digital Marketing Strategies to Double Your Real Estate Sales

1.Website Design

The most important step before starting any kind of digital marketing is having a well-maintained website that is optimized for the best user experience.

Your firm’s website is the first point of contact with your potential customer. So, the first impression needs to be a great one.

 Over 90 percent of real estate firms have websites, and the most common feature on their websites were property listings.

So just having a static website is not enough for real estate firms. Research shows that you will require a listing website, with all your properties listed there. To look at your firm authenticity, you should also put all the necessary government compliances on the website.

These are one of the few research you should do while making a website.

We do complete research before making any website from all kinds of categories. We have a dedicated team of experienced developers who can make the best websites for you.

Therefore, real estate firms should have a listing website design that will boost the user experience.

2.Search Engine Optimization (SEO)

Now you have made a well-optimized website for user experience based on proper research of user behavior.

But what if your website is not listed on the first page of Google Search Engine Result Page (SERP).

For example, if you are a real estate company from Pune. If somebody types in Google Search, buy properties in Pune. And your website does not rank on the first page, then having a well-optimized website is of no use.

Yes, having a well-optimized website is not enough to generate sales.

Then what? What should we do to generate to rank on the first page of Google search?

It is a systematic process in which the content on the website is optimized for the relevant keywords. So that the search engine shows it on the top of the results.

3.Social Media Marketing

4.Pay Per Click (PPC)

Pay-per-click is a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked.

Essentially, it’s a way of buying visits to your site, rather than attempting to those visits through organic traffic.

We pay Google a certain amount per click to rank us on the top of all results.

We bypass the search engine optimization to rank 1^st on the search engine result page. But we have to pay for it.

For real estate firms, whenever a new property is ready to possession and we need to do extensive marketing for that property to generate leads fast. We can do pay-per-click ads.

5.Email Marketing

Emails have great potential to generate sales and to be in constant touch with your audience.

We should constantly increase our subscriber’s list and increase it eventually by providing value through our email marketing campaigns.

You should use email to build a relationship with your subscribers by providing relevant, valuable information that will help them for taking any kind of action to meet their goals like buying a new house.

If you keep this golden rule in mind, your subscribers will not only read your emails, but they will look forward to your emails every time.

As a real estate firm, you can send your subscribers a weekly/monthly list of properties in your area. A best picks that your audience would love it.