Benefits of Explainer Videos for Your Business

Posted by Feedfleet on December 9th, 2020

An explainer video grabs the viewer’s attention with one to 2 minutes of content explaining a product, business, or idea. It answers basic questions, instead of requiring your audience to read text content on your website. Explainer videos should be engaging and fun, with an informative, clear message which will quickly be consumed by the audience.

Here are five benefits of explainer videos:

1. Attention-Grabbing
The average person on the web has a span of eight seconds. If the content on your website doesn’t grab their attention in eight seconds, they’ll advance to a different website. The longer you hold the eye of your audience, the more likely they're to spend longer on your site.

2. Increases Conversions
The longer your audience stays on your site, the more likely you're to form a conversion. Statistics suggest that a well-made explainer video can increase conversion rates by 15 to 50 percent.

3. Compelling Elevator Pitch
Video is more engaging than basic text and even images. Use an explainer video on your site to elucidate your brand’s mission and values, or to pitch a replacement product or idea to your audience. Don’t simply provide information, your video should also include a call to action.

4. More Shareable Text

The content on your website should be engaging to your audience, but it should also generate attention from search engines. Video is ranked higher in Google than text, making it a powerful SEO tool. Second, to Google, YouTube is the second most used search engine, which goes to show that people want to see information conveyed in the video.

5. Reflection of Your Brand’s Culture and Personality
The personality and culture of your company or organization may be a critical element when it involves connecting to and interesting together with your audience. It is difficult to convey emotion or personality through text alone, but explainer videos are often fun, entertaining thanks to reflecting your brand culture.

The most important thing to recollect about explainer videos is that while it's possible to make a DIY (do-it-yourself) video, the standard of an explainer video plays a big role in the success of that video. For an explainer video that accomplishes the advantages listed above, work with a knowledgeable video production company to supply your explainer video.