POS is King - The digital future & the point of salePosted by Layla Flinn on December 9th, 2020 How stationary retail is developingHow will we shop in the future? A good question that is currently preoccupying all of the stationary retail trade. After all, you want to learn to survive in the digital age. Well, nobody here has to fear the death of stationary retail. On the contrary, the shop around the corner is becoming more and more important in times of online shopping. After all, the proportion of German consumers who shop in brick-and-mortar stores at least once a week is just under 60 percent - that is significantly more than two years ago, according to the pwc Global Consumer Insight Survey 2018 . The point of sale is changing with the stationary trade. Or maybe we should rather say "reinvents itself". It's no longer a secret that digital natives and Generation Z require new tactics. This means that the POS of the future will no longer be stationary, but digitally flexible. While in the past you had to look "briefly" in the computer or even in the warehouse to see whether size 38 was still available, today the iPad is everywhere where the sales staff is, including access to availability, delivery options, detailed article descriptions and much more. This has the following advantages in particular : 1. Customer care 4.0: The customer's purchasing history as a trophyYounger consumers in particular want to continue to touch products, test them and receive personal advice. An individual shopping experience is the ace up the sleeve of stationary retail and can promote you to pole position. With digital POS equipment in the form of iPads and intelligent software, every employee can view the customer's sales and e-commerce history. This means that the customer is open-minded - at least when it comes to his product preferences. 2. Transparent inventory: information advantage through availability checksInventories should always be visible and complete. Sounds logical, but unfortunately it is often not. The pwc study clearly shows that consumer satisfaction with a quick check of the availability of goods in other branches or in the online shop is decreasing. In 2018, only 34% of consumers are satisfied with it. So there is still a lot of action to be taken here, which can be covered by intelligent POS software. 3. Optimal symbiosis of analog and digitalIn the future, shop owners will not be able to avoid optimal offline and online networking. Customers are getting used to links from the online and offline world. Above all, this means that they would like their information to be available regardless of the respective shop, a profile available and their preferences known. In addition, goods that are bought online should also be able to be exchanged in the shop. Intelligent POS software offers online shop connections for this . What does the future look like and what is a POS system? Nobody really knows that. It is clear, however, that stationary retail and digital POS benefit from each other and must take advantage of each other's advantages. In this way, you can maintain your own identity in the transformation process without neglecting the special requirements of the digitally savvy target groups. The POS system combines elements of stationary retail and digital POS . Find out now, without obligation, about our POS system and get to know our advantages. Like it? Share it!More by this author |