Top 5 Festive Season Marketing Strategies For Businesses
Posted by Stephen Taylor on December 10th, 2020
The festive season brings with it holidays, family gatherings, and a lot of joy. Amidst festivities, people are willing to spend much more than they would on usual days. This directly translates into huge revenue generation, profit maximization, and customer engagement opportunities for businesses. However, businesses need to gear up for the purpose. With major festivals just around the corner, here’s a snapshot of top festive season marketing strategies for businesses :
1. Personalize Festive Season Greetings
This festive season treats customers and partners like your extended family. Pamper them with beautiful hyper-personalized messages with options for name, greetings, reward, call-to-action for each customer, sitting in their inbox. Unlike old-age emails, this is possible with a new-age marketing platform like moLotus. The moLotus enables you to run long-term automated mobile multimedia campaigns for special events like festivals, anniversaries, birthdays, etc. Your customers become more sensitive to your business presence and also do word-of-mouth appreciation in their acquaintances, thus, increasing your customer base and profit. The best part is that moLotus does not require any App or Data and works on all kinds of phones.
2. Offer Easy-Access Festive Coupons and Vouchers
Ensure your customers buy more by intelligently rewarding them for the desired buying behaviour. Studies have shown that shoppers receiving coupon codes as incentives during festivals have proven to purchase more. With new-age digital marketing platforms like moLotus, voucherify, Loyalty+, etc. engage and convert the shoppers with real-time personalized coupons and vouchers. Also, it is advisable to automate your innovative coupons and vouchers. Interestingly, moLotus’s breakthrough capability has replaced the newspaper & print coupons by real-time personalized event-based digital mobile vouchers and coupons. It is much cheaper & faster distribution than print along with a high response rate. Also, moLotus being easier & cheaper to administrate has reduced fraudulent usage significantly. The capability has brought in new levels of control, accuracy, tracking, and analysis for brand marketers to finally enhance campaign ROI.
3. Create Festive Giveaway Contests
A giveaway contest is one of the best ways to engage and give your customers the chance to win a prize during festivals. Festive Giveaways are a tried and tested marketing technique to create a buzz and offer many benefits. By holding a contest campaign, you can enhance brand loyalty. Although contests represent a lucrative marketing opportunity, managing them can be complex and fraught with challenges. Here is a piece of great news! It is now easier to launch and manage contests successfully; thanks to mobile promotion tools like moLotus. Studies show that mContest - a unique moLotus feature- runs hassle-free, cheaper and faster contests with superior response and engagement. Organizing a Facebook contest, Instagram sweepstakes or other social media festive contests have taken a backseat on account of social media turning out fast into a hotbed of hateful conversations.
4. Cross-sell & Upsell Smartly
Cross-selling and upselling are the key ways to unlock the shackles of increasing sales during festivals. Earlier email marketing tools were one of the most powerful things a brand could have had for the purpose but not anymore! Capturing a bigger piece of the holiday commerce pie with data-driven and highly personalized moLotus’s cross-sell and upsell campaigns as personalized recommendations are one the most effective ways to do it. The moLotus-offered rich customer data analytics have helped brand marketers understand buyer behavior and accordingly provide highly relevant product recommendations that might interest festive shoppers in real-time. It is important to recommend items that will fit your customer’s pocket in order to maximize sales and boost revenues.
5. Make Ad Spends Work
Festive advertising has always been crucial to businesses due to the possibility of higher conversions rates. Traditionally the ad spends include marketing and advertising promotions on festive offers and discounts across traditional media platforms television, print, outdoor, radio, and digital ad platforms like Facebook, etc. However, with the clutter and hatred prevailing in old media, prudent businesses have shifted to a new form of mobile advertising called moLotus advertising with much higher response rates and being hate-free. moLotus ad automation can be remarkably powerful for time-sensitive campaigns like festive promotions by managing them simply & firmly from the beginning. Further, moLotus video and rich media ad is a big deal in mobile advertising, lately making it the ideal accomplice to your festival campaigns, generating a better ROI.
Despite the competition being all-time high on account of multiple businesses offering similar products with enhanced price, quality, or feature, festivals could be a hot season for you to push your products forward. If you are planning to register massive sales with high margin revenues this Christmas and New Year, consider the above five simple and cost-effective strategies and embrace breakthrough tools like moLotus.
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About the AuthorStephen Taylor
Joined: August 26th, 2020
Articles Posted: 36
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