Proximity Marketing Articles

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Points That Must Be Noted Before Getting The Business Listed Online On Google Lo
1.) AccuracyWhen you provide any information on the Google Local listing, it is important that you are absolutely accurate with the information you are updating. Google takes pride in authenticated information and in the case of any kind of malpractice your business will be taken down immediately. Thus, make sure while you’re dealing with Google it’s better to play fair.2.) Be InformativeThe information that you post under the Google Local Listing must be sufficient to answer any relevant questions that may arise in the minds of your potential customers. Thus, it is advisable...

Measuring Website Traffic
If your main advertising goal is to drive traffic to your website, try focusing on increasing your clicks and clickthrough rate (CTR). You’ll want to start by creating great ad text and choosing strong keywords so your ads are relevant and compelling to your customers. When prospects search in Google, then they scan the results quickly and decide which one to click on. That means if you don’t have compelling ad copy, then your prospects are going to click on your competitors’ ads instead of your ads. Here are some important things you can measure to help you track an...

Adwords & Adwords Express
If you’re ready to venture into the world of Google AdWords advertising, you’ll have a decision to make: AdWords or AdWords Express? If you’re not sure, we’re here to help you understand the difference between the two.Both versions allow you to reach potential customers on Google, market on mobile devices and the ability to target geographically. But they differ significantly when it comes to user control.AdWords ExpressMost AdWords Express features are designed for small, local companies with or without a website, and this platform is ideal for business owners wh...

SEO Vs AdWords
What is SEO?SEO stands for Search Engine Optimization, and is a method of digital marketing that focuses on making your website content relevant to search engines. SEO or Search Engine Optimization helps you to rank higher in the organic, or natural, search results. Properly implemented SEO optimizes your site in terms of keywords, content, links, and other technical aspects.By optimizing these areas, search engines see your site as the most relevant result, and, as such, put your site in a primary spot on the search engine results page (SERP). SEO is the process of getting more traffic to...

SEO Versus AdWords
 The best practice is to use a mixture of both SEO and Adwords to keep your brand top of mind for internet searchers. Even though you rank in top positions in the organic search results, you should still consider using AdWords to target users who might not be as familiar with your brand.Here are a few other factors to consider when debating how much of your resources to spend on SEO and AdWords.SEO requires more time for results than AdWords, but can result in a high rank in Google for an amount of key search terms. There’s no charge per click linked with the organic search resu...

Email Campaign Management Services For Your Business
If you are a business owner and if your company or business isn’t utilizing the services of email marketing then you should probably consider implementing it. People who are not familiar with email marketing may not immediately understand why it is very popular amongst thousands of businesses of all sizes across the globe and here are the following reasons why Email Marketing Programs are considered as the most effective marketing channel.What is Email Marketing?Email marketing is a type of direct marketing that uses email to promote products and services and to develop relationships...

Design Steps in Responsive Web Design Workflow
95 percent of the web design workflows process are as follows: First, planning; second, wireframing and prototyping; third, designing and developing, where the front and back-end developers show their skills; finally, content filling.Unfortunately, this web design workflow doesn’t work anymore. Why? Because there are more and more new devices. There are no longer the standard sizes of desktop, tablet and smartphone; Android alone has over 24,000 devices. A website should be available on a wide range of devices, from the screens of Tesla cars, which can hardly be afforded by the majorit...

How To Set Up Your Business On Google Local Listing - Part - 1
We may be practicing it already but many of us might be unaware of the technical terms associated with it. In this Blog, we will be throwing light on one of the most useful feature of Google that is Google Local Listing. This feature of Google helps us to register the business online including the specific details of the business. Details like the name of the business, phone number, website address, local address, functions etc. are stored online for making it easy to access them.Our daily lives are the best paradigm of the ease that is provided by this feature and just how often we refer to...

Which Domain Extensions Rank The Best In Google
There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing.The usual URL format is www.example.com. We all recognize this as a website URL. However, there’s one thing missing from that URL that is, in fact, critical. That’s the HTTP:// part of the command, the hyper text transfer protocol, with or without the S for secure. At the same time, the www is not actually necessary for almost all websites.The www is a relic from a time when ...

Claiming Your Profile Listing
Claiming you profile is one of the simplest processes you will ever undergo when it comes to your online marketing campaign. In order to claim your business listing, you will simply need to search for your business within the Google Places application. It is already there, it just needs to be claimed and completed. Next, you will need to create an account. If you already have one, simply log in. If not, you can create one in just a few minutes. From there you can add all of the pertinent information about your business such as your business’s name, address, telephone number, website addr...

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