Targeted Marketing Articles

Page 14 of 6,059 results for Targeted Marketing Articles.

The Power of Quality Content
The maturation of the traditional marketing tools and resources has created the need to invent a new means that can help the businesses reach the target audience in no time. Not only this, even the rate at which the online sector is flourishing and booming has given goose-bumps to a lot of marketers and why? The answer to this is very simple yet astonishing; every business today is using the digital marketing platforms to the fullest. The change which makes or breaks a business today is brought by the power of content, or the communication game it follows. After all, if your customers don&rsqu...

Reputation Management Strategy
Online reputation management is a relatively new field. But it has become absolutely crucial to most businesses since the advent of social media and online review websites such as Yelp. There are a wide variety of customer-brand interactions going on in the world today. The ability of brands and businesses to influence customer perception is critical at many business stages. And the sad truth is that not many businesses are even aware of where their current client dialogue stands. How many business leaders can confidently say how customers are discussing their companies?Reputation matters fo...

Methods of adding CSS to HTML
There is more than one way to add a Cascading Style Sheet (CSS) to your HTML document. In this short tutorial I will explain the strengths and weaknesses of the four main methods.Linking to a separate CSS file           This is the most common method of attaching CSS rules to an HTML document. With this method all of your style rules are contained in a single text file that is saved with the .CSS extension. This file is saved on your server and you link to it directly from each HTML file. The link is just a simple line of HTML that you put ...

SEO Vs. AdWords
What is SEO?SEO stands for Search Engine Optimization, and is a method of digital marketing that focuses on making your website content relevant to search engines. SEO or Search Engine Optimization helps you to rank higher in the organic, or natural, search results. Properly implemented SEO optimizes your site in terms of keywords, content, links, and other technical aspects.By optimizing these areas, search engines see your site as the most relevant result, and, as such, put your site in a primary spot on the search engine results page (SERP). SEO is the process of getting more traffic to...

Best Online Reputation Management
What are people saying about you? Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions.A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with. How do you do this? The magic tools invented to solve this problem fall under the name of &l...

Unconfirmed Google Ranking Update
New, unconfirmed Google ranking update ‘Fred’ shakes the SEO worldThe webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update.Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm.Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates be named “Fred.”...

Reputation Management Commandments
Your online reputation simply is your reputation. In the digital era, nothing is protecting you from criticism anymore. This is good from a freedom of speech perspective; bad if your company has been defamed and attacked. To conclude, ten practical tips that sum up what we have covered in this guide.We pitched the client, and subsequently implemented, a pretty ambitious plan. Our stated goal was to own 90% of the first two pages of Google results in 6 weeks. To control at least 18 positions, we knew we needed to focus on more than just 20 pieces of content. We decided that we would define 50...

Reputation Management Commandments
Your online reputation simply is your reputation. In the digital era, nothing is protecting you from criticism anymore. This is good from a freedom of speech perspective; bad if your company has been defamed and attacked. To conclude, ten practical tips that sum up what we have covered in this guide.We pitched the client, and subsequently implemented, a pretty ambitious plan. Our stated goal was to own 90% of the first two pages of Google results in 6 weeks. To control at least 18 positions, we knew we needed to focus on more than just 20 pieces of content. We decided that we would define 50...

Create APositive Reputation
Create a Positive Reputation Before Anything Negative HappensOne way to manage your reputation is to make sure you have as much positive press as possible. When the internet is flooded with positive news stories about you, negative ones do not seem to matter as much. Many of them will be drowned out by the positive press while others will be disregarded by readers due to the abundance of encouraging news.In order to build your positive reputation you need to claim all your online profiles. By this I mean you need to create a Facebook page, Twitter handle, Crunchbase profile, and more. You ...

Why is SEO highly crucial for today's businesses
INCREASE IN QUALITY TRAFFIC: A big number of potential customers are searching for your products/services online amidst a huge list of businesses competing heavily with you. Integrating SEO into your marketing strategy allows each page on your website to be an entry point for those customers. A well-developed SEO strategy almost guarantees you to hit potential customers at every stage of the buying funnel ensuring you are their choice when ready to make that decision.IMPROVED VISIBILITY: Using the highest ranked keywords in your website will definitely make your brand more visible to potenti...

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