David AdamJoined: August 18th, 2017
Articles Posted: 1
Theory of Buyer Behaviour
Once a consumer feels the need to purchase the product, they undergo different steps before making the purchase. Cultural, environmental and their own personal behaviour affects their decisions. Later we will discuss a consumer theory of behaviour. Consumer decision making solely focuses on the act of purchase of individuals. The most relevant theory used in...
buying behaviour, income hypothesis, consumer behaviour, utility theory, theory, consumer, behaviour - Posted by davidadam2017 - Posted 3 Years Ago