Articles By Philomath Research

Published 11 Months Ago
TDIs, CATIs and WATIs for Healthcare Market Research
Market research is an important aspect of any business, including the healthcare industry. The use of different data collection methods, such as TDIs, CATIs, and WATIs, can be helpful in obtaining valuable insights and understanding consumer behavior in h

Published 11 Months Ago
10 Best Market Research Tools in 2023
Market research is a critical component of any business strategy. It helps organizations gain insight into customer behavior, industry trends, and competitor analysis.

Published 11 Months Ago
Quantitative Market Research: The Complete Guide
Quantitative market research is an essential tool for businesses looking to gain insights into their target market and make data driven decisions. In this guide, we’ll provide an overview of quantitative market research & steps involved in conducting it

Published 1 Year Ago
Qualitative Research Questions: Gain Powerful Insights
Qualitative research is a method of inquiry that aims to gain an in-depth understanding of human behavior and the underlying reasons that motivate it.

Published 1 Year Ago
What is B2B Market Research? Here’s What You Need to Know
Business-to-business (B2B) market research is a critical tool for companies looking to make informed decisions about marketing, product development, and sales strategies. In today’s competitive business landscape, it is essential for businesses to under

Published 1 Year Ago
The Ethics of Primary Market Research: Ensuring Participant Privacy and Confidentiality
Primary market research serves as a vital tool for businesses to gain valuable insights into their target audience’s preferences, needs, and behaviors. This research can take various forms, including surveys, focus groups, and interviews. However, condu

Published 1 Year Ago
B2B Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?
In this blog, we will compare panel providers and expert networks in terms of the quality of respondents they offer. We will first define each type of service, discuss their respective advantages and disadvantages, and finally, provide guidance on which o

Published 1 Year Ago
6 Step Process for Conducting Qualitative Research Interview
A qualitative research interview (often called an in-depth interview) is an excellent method for digging deeper on a topic, product, service.

Published 1 Year Ago
Importance of Healthcare Market Research
Healthcare market research plays a crucial role in the healthcare industry. It is a process of gathering information about the healthcare market, including the products, services, and target audience.

Published 1 Year Ago
3 Challenges B2B Market Research
B2B market research is a crucial aspect of any business strategy. It enables organizations to gain insights into their target audience, competitors, and market trends.

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