How to Write a Perfect Subject Line for Effective Email Marketing

Posted by pratik mache on January 20th, 2021

Content has been the king for long and we all know that it plays a huge role in any industry today, whether B2C or B2B.

Content simplifies the complexities of the B2B market and makes it more accessible and understandable opening newer vistas of opportunities for the b2b marketers and customers alike.

Talking about content and b2b, email marketing is an inevitable part of the b2b journey. Come to think of it, email marketing can be as effective as the content in it. It’s as simple as that, really! Simple communication that creates incredible reach and engagement is one of the main assets of email marketing and thus of the b2b email engagement strategies.

However today, email marketing has come a long way. Automated email marketing, different tools to get email marketing done well is giving a different flavor to email marketing campaigns, however, there’s nothing quite like the main ingredient- and that is Content and communication.

Here are some best email copywriting tips that can help you leverage the power of email marketing.

Subject line:

Without a good, catchy subject line, your e-mailer will most likely not get opened by readers or prospects. Imagine you receiving several e-mailers every week, which one would you be tempted to open and why? If you know the answer to this one very well, you will also know why subject line is so important in email marketing.

Subject lines that do not promote or try to sale and have great offers generally perform well! Sometimes including the recipient’s name in the subject line makes it even more effective, as this is a form of personalization right through the email subject line to catch the attention of the audience.

So what are some of the salient features of good subject lines?

ü  Play with just a few words! A subject line should not be over more than 5 words and it definitely should be strikingly attractive. It should be a hint, an offer or suspense or some clue about what you would tell them in the main body copy of the email.

ü  Relevance of content is as important as the relevant audience. Why would a chief marketing officer want to open an email that talks about how to use an engineering tool? Naturally he would be more interested in knowing about marketing tools. So relevance in terms of the subject line, offerings and the audience is of utmost importance.

ü  Actionable language is another important feature of effective e-mailers. If the subject line doesn’t motivate them to take action and open the e-mailer, chances are that they will never get opened. Actionable words and language such as download the free e-book now, Reserve your seat for a free webinar today, ask to win etc. are some actionable subject lines.

ü  Promise only that which you can deliver! If there’s anything that can ruin your brand image, it is a misleading subject line. Audiences never forget how you disappointed them with a misleading subject line. It’s very important that your subject line is aligned with the main email copy or the offers inside.

B2B Email marketing is a very powerful tool for b2b lead generation companies and those who are looking at enhancing sales. It’s therefore important to pay attention to details when working around the content that goes into the e-mailer because that can determine the ROI of the b2b organization.

Conclusion:

Subject line can be the lifeline of e-mailers, giving your e-mail marketing campaigns a good start. Other than the above tips, there are some more tips such as writing in second person, talking about business benefits over features, being concise and to-the- point; making the reader curious and much more. Overall, it’s important to make them believe you and maintain that trust throughout the customer journey.