Everything You Ever Wanted to Know about Social Media Marketing

Posted by pratik mache on January 20th, 2021

Did you know that just being on social media means nothing if you are not leveraging the true power of social media? Which also means that if you are present on social media and are not yet able to engage your audiences, maybe there is a lot more to tap into yet!

Here is an article that throws light on some of the important aspects of the social media marketing that any marketer, organization or business owner need to know.

There are about 1.73 billion daily active users on Facebook; Twitter has and a whopping 126 million daily active users worldwide and LinkedIn has about 675 million monthly active users.

Given the numbers, it is clear that there would be more and more people using social media for personal use and for business now and in the future.

Here is why you should use social media:

Increased brand awareness:

With the above numbers it is also clear why you should be on social media promoting your products and services. It is imperative that you have an online presence and that people know you. Social media is a great platform for creating and increasing brand awareness and making the most out of it. And the best tool to do that is great content.

Consistent visibility of your brand on social media can raise the brand awareness quotient of your products and services considerably. This will lead to increased likes, comments and sharing of invaluable content that you put out and further get you more and more visibility for better business outcomes.

Generate leads:

Improve lead generation by sharing product stories and communicating with audiences directly through meaningful content. If yours is a B2B lead-generation Company you will easily be able to relate to this. Generating leads through social media can be one of the most lucrative ways of doing it with great results in the end.

In fact, you can also use social media in several ways such as running LinkedIn Inmail campaigns, posting infographics that give out valuable statistics and facts, using ads to boost ROI, running some contests with great take-away for participants, using influencer marketing to give out thought leadership content and much more. By doing this you can simply increase sales and even generate demand.

Build relationships:

Social media is not only about selling and being visible. It is no doubt a great platform to come in front of people; however; another objective of using social media is that it can help connect with customers and create scope for more personalised interaction and communication. Businesses cannot be built without relationships; in fact, in today’s competitive market, it is the relationship that matters the most if you are looking for long term business. The best thing about social media platforms is that it facilitates dialogue and interaction as it is open for everyone to connect with each other.

You can interact with the ones who comment on your post or even create social media posts that encourage conversations. This can strengthen your social media profile with more credibility and trustworthiness.

Social media can also be used to create better buyer personas after studying the prospect’s digital footprints and also reach various different buyer personas. The variety of social media platforms also help you decide which platforms you want to choose depending upon the type of business and the type of audience you want to cater to.

Conclusion:

All in all its best to optimise your social media use to make the most out of it. It can also be a learning platform for you to know about your competitors and thus build a more robust strategy.

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