Fusion one marketing news summary from 16th Jan to 31st JanPosted by Fusion One Marketing on February 21st, 2021 Hello everyone, We are back with new blogs that may help you in expanding your business. Fusion one marketing team hopes to give the best possible knowledge and information to its customers. So, we hope you will enjoy reading the blogs and implement the given strategies for expanding your business. January 18, 2021 Using Instagram for your business You can use Instagram for reaching your target audience, generating new leads, and increasing your revenue. It is the best tool that can be used by small businesses to reach their customers. If you are new to Instagram, you can start by watching another user’s profile and watching their stories, reels, and carousels. Read further to know more. Traditional post: You can use different posting options to reach more viewers. When you use more tools than just traditional tools, you can increase your presence and reach your customers. Carousel: It is similar to a traditional post. The difference is that you can use multiple images or videos in succession and viewers can see through them one at a time. This will engage viewers and will give them more opportunities to like or save your post. Carousels are useful when used to give inspirational content. Instagram stories: You can share your photos and videos to your story. It is visible to the followers of the user’s Instagram account and specific users that the story’s sender follows. You can combine different stories to give your message. It disappears after 24 hours. You can make videos in unique ways and engage users. This tool can help you to build trust, educate people, and increase your brand recognition. Reels: You can create reels because reels remain to live on your profile like regular posts. You can use reels to educate people about your brand, services, and products. Click here for more information https://fusiononemarketing.com/using-instagram-for-your-business/
January 21, 2021 2021 Social Media TrendsWhat would be the new social media trends in 2021 keeping in mind the new guidelines? Read here to know more. The first thing that all social media platforms need to change is to make them more user friendly. It will help people to search for things easily. The second thing they talked about is the trend of short duration videos will increase in 2021. Social media platforms are giving opportunities to users to create short videos and share them with people. You can also add text to videos. Next, try to find out what your target audience wants to see. What do they need or what stuff they are looking for? The fourth thing is to humanize your brand. So, you should start connecting with people more authentically. Show people what your company dynamic looks like, create more videos. The next trend is to use user-generated content and come up with a tagging campaign. You can design a campaign that is specific to your customers. The last thing you can make is shoppable posts. You can put everything available on the internet. You can set up a Facebook shop and Instagram shop to sell your products. You can create ads for your products to direct people to your website. Click here for a complete blog https://fusiononemarketing.com/2021-social-media-trends/ January 25, 2021 Why User Experience Is Crucial For SEO In 2021If you want to get a good ranking on Google, you should use the right keywords. Nowadays, there are many other things required for better SEO such as fresh content, consistency, the right keywords, and enhance your user experience. In this blog, we will discuss the user experience which is the most important part of SEO in 2021. Google uses different metrics to know the user experience of a website such as:
Google looks at how people remain on your site, how long they stayed, and the more pages they interact with. This helps Google to count the bounce rate. The lower the bounce rate, the better is the performance of your website. You can take simple steps to increase your website’s usability. You can optimize images, work on decreasing the load time and make sure your website buttons and pages are functional. Next, is accessibility? Make sure that everyone can use your site. Another factor is user research. If you want to increase the user experience, user research is an important factor to consider. You can do it in different ways. Some sites allow you to have a stranger go onto your website to know the user experience. You can also use Google analytics. Click on this link for the full blog https://fusiononemarketing.com/why-user-experience-is-crucial-for-seo-in-2021/
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