Fusion one marketing summery from 1st March to 15th March

Posted by Fusion One Marketing on March 27th, 2021

Hello everyone, we are back with a few more blogs to help our readers run their business successfully. Every weak we try our best to come up with good stuff so that you can get knowledge and information that can help to promote your business online. So, read our blogs to get started.

March 1, 2021

 

3 reasons Video is King in 2021

Video can be used for online marketing in 2021. Video can help to increase your sales. You can put it on YouTube or any other social media. We have shared 3 reasons why video has become the king in 2021.

It is eye-catching and engaging: It is the best way to attract people. You can make the video attractive and people like watching videos. This is a good tool for brand recognition. It is found that video ads are the best way by which consumers can find your brand. Therefore, it is important to use video marketing for your business in 2021.

Easy to make: Now, there are many apps and software are available on computers that can be used to create videos for your business. It is also cheap to produce a video. You can use your cell phone and cheap video editing apps to create videos.

It increases sales: Video can impact your business in many ways. It helps to increase brand recognition and bring fresh customers to your website. It also helps to increase your sales. Adding a video on a website’s landing page can increase your conversions by over 80%. When you will start producing more videos, you will surely get more benefits. Click here for a full content https://fusiononemarketing.com/3-reasons-video-is-king-in-2021/

March 8, 2021

 

Chatbots Vs. Live chat

Chatbots and live chat are different and both serve different purposes. Take time to think about how each can affect your business. Read this summary to know more.

Live chat is a service where real customer service agents chat with customers and answer questions.

Chatbots is a program that instantly answers customer questions without a live person behind the keyboard. It is pre-programmed.

Now, let’s talk about the difference between the two.

Response time: Definitely response time is quick in chatbots because it is programmed software. Live chat is not consistent unless you have the man power to manage the chat 24/7 365 days a year. It is also an expensive tool.

Customer impressions: When it comes to customer impressions, live chat is better because people know that they are talking to a live person. People avoid using AI. Another main difference between the two is the human touch. Most people join a chat to ask a question or to resolve an issue. A chatbot cannot do both.

Price difference: In this category, a chatbot is cheaper than a live chat because for a live chat you have to hire people. For a live chat, one person can handle more than one inquiry at a time.

The best way is to use a blend of the two. You can achieve success if you have a combination of both live chat and chatbots. You have to assess your business needs and consider the type of service required for your business. Click here for a full article https://fusiononemarketing.com/chatbots-vs-live-chat/

March 11, 2021

 

Social Media Trends: Love it or Over it?

In this blog, we will cover the latest social media trends so that you can decide if you love it or over it. The first trend is about memes. Some memes become popular on the internet and everybody share. Next, are shoppable posts? You can shop on social media. You see the post and click on the link and purchase the product or the link may take you to the website. It is an easy way. You can populate your website in different places. The number three is purpose-driven campaigns. Through these campaigns, people had to get on the internet and try to be purposeful. Next, are Instagram stories? You should know how to use Instagram stories and it is one of the top engagement tools. You can engage people easily and it can be used to make announcements. Another social media trend is accepting a stranger’s friend request. But, it is not good to send a friend request to just sell your product. Number six is using personal pages as business pages. But, it is not correct. If you are running a business, then you should have a separate business page. You can target different people, increase the audience and promote your business through a business page. Next is excessive hashtags. You can use hashtags but organize them properly. Click here for complete blog https://fusiononemarketing.com/social-media-trends-love-it-or-over-it/

March 15, 2021

 

What is search intent?

Search intent is the purpose behind what users are searching for. If you want to rank higher on the search engine, search intent is an important tool. If your website, blog, landing page, etc. aligns with the user’s search intent, your website can get a high ranking. Let’s learn about this in detail. There are four main categories:

  1. Navigational intent: The user searches for a specific website. The user will type in the name or a part of it into Google rather than straight going to the website. Ranking for navigational intent is useful when your site is what the user is searching for.
  1. Informational intent: It is the most powerful tool. People type a specific question or a general query.
  1. Commercial intent: Some people research before making a purchase. They come with commercial search intent.
  1. Transactional intent: This type of search intent is for people who visit the internet to make a purchase. They use specific words like “deal”, “discount”. Etc.

The above four types of search intent are important to know and these types can help you to create and organize the best content for your business. You can use the Google search console and Google’s search results page to know your users’ search intent. This will also help to know if the content you have is in line with the content you found on the result pages. You can formulate a powerful SEO strategy by using these tools. Click here to get more information https://fusiononemarketing.com/what-is-search-intent/

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Fusion One Marketing
Joined: October 15th, 2019
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