Using Data to Boost Lead Generation

Posted by Ethan Bispo on April 30th, 2021

Commitment. It’s a concept with which a lot of people struggle. If they didn’t, there wouldn’t be a 38 percent average divorce rate in Canada. Getting clients to commit long term is also a challenge for B2B sales people targeting the medical and healthcare industry and the professionals employed there. Despite billions of dollars floating around the industry, it’s hard for B2B reps to connect with people who can sign the contract to commit the money. That’s why ongoing lead generation is important, as are medical lead generation companies.

Help Increase Your Healthcare Business Leads

There’s no denying that the pressure for immediate results from sales reps drives a lot of the strategic decisions being made when targeting clients. However, you can’t assume that prospects are always ready to commit to becoming a client just because they’re sitting in front of you listening to your sales pitch. Where they are in the buyer’s lifecycle when you first connect with them will be a determining factor as to whether they buy; equally important is understanding whether the product or service you’re selling is actually something they want or need. All this uncertainty around the sales transaction is the reason why healthcare lead generation is vital to your success.

Turn Leads Into Sales More Often With The Right Data

You are four times more likely to get an appointment with a buyer if you have a personal connection of some kind. Those aren’t always easy to get; however, with the right data found on MD Select – one of Canada’s top medical lead generation companies – you can find the personal information you need on healthcare professionals to personalize your sales pitch. Such personal data is vital to understanding your client and their place in the medical and healthcare industry. Whether they’re a doctor running a clinic or a hospital administrator with huge purchasing power capabilities, any data you can compile on them can help in your lead generation strategies. Getting the right message to the right person is critical to the success of a any B2B sales rep, so prospecting to find the right person in the healthcare industry is necessary.

Effective healthcare lead generation extends beyond getting a name or address. The data available on MD Select, for example, includes not only the names of more than 91,000 physicians and nurse practitioners, but also recent medical school graduated and over 3,000 GPS and specialists that start practices each year. The information includes the university from which they graduated, areas of medical speciality and expertise, and so much more. The more data you can find, the more you can start to see which data on MD Select suits your lead generation strategy.

The rate of customer attrition in B2B sales to medical professionals will determine your annual success; attrition is a key performance indicator that sales reps should track in order to make sure they’re focusing their strategies on the right targets. However, any attrition erodes your customer base, which is why healthcare business leads are so important. Elevate your lead generation numbers by subscribing to MD Select.