Proven strategies to generate leads in healthcare

Posted by Ethan Bispo on October 22nd, 2019

There isn’t a sales team working today that isn’t striving to develop quality, sustainable lead generation tactics. In a multi-billion health care industry, medical device/equipment companies and B2B sellers of services designed to help doctors and physicians need to generate new business and fight attrition by growing their client base. One of the most effective and proven strategies to help generate leads in health care is through use of a comprehensive doctor directory.

GENERATING LEADS THROUGH DIGITAL STRATEGIES

B2B sales teams targeting medical professionals have a broad target: from hospital and urgent care centres to private practice centres, pharmaceutical companies, medical equipment suppliers and others, there are thousands of potential consumers for B2B products and services. Reaching the decision makers in the medical industry can be difficult: modern consumers are smarter, and they spend their own time researching companies that approach them for B2B sales. That eliminates a level of interaction that sales people often use to develop initial relationships. Cold calling is no longer effective; there are too many firewalls to restrict sales people from getting through to doctors, physicians and decision makers. That’s where a digital strategy that incorporates use of an Ontario doctor directory is a proven method of generating high-value sales leads. Searching through the Alberta doctor directory, for example, gives B2B marketers access to thousands of professionals in the medical industry – doctors and physicians, their area of medical expertise, the location of their practise or medical facility, and more important information. This easy to search digital platform provides sales teams with volumes of relevant information they can use to build effective sales presentations designed to reach medical professionals.

A ONE STOP SHOP FOR LEAD GENERATION

There are many strategies B2B companies and their sales reps can employ to generate sales leads. They can optimize their company website, use SEO tactics, develop solid content marketing plans, run paid ads and use remarketing strategies and even buying lead lists. None of those strategies are as immediately effective as gaining access to digital platforms like the Ontario doctor directory or Alberta doctor directory available through MD Select. Subscribing to the service offers valuable information on more than 83,000 medical professionals, offering comprehensive data that can be used to generate strong lead lists and build highly focused sales presentations.

Learn more. Visit MD Select, a Scott’s Directories product available online.