SEO Tips and hints and Free SEO ToolsPosted by Carlsson Benson on May 21st, 2021 Do you realize that if you manage your site, SEO tools, and pay-per-click tools, it is possible to literally have as much leads as you want from your website? I assume a website should convert approximately 5% of the viewers to doers, taking some type of action you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right level of traffic arriving at the website. All quite manageable. Today, we're mainly talking about the way to get the traffic to your website through Search Engine Optimization, SEO. Here is a set of the best tools There is to do SEO and a quick review of some of the top issues for SEO. Many of these tools are either free, or can be tried for free before buying Most search engines are looking at your site to find relevant search words. How relevant determines your eventual internet search engine position. Just how do they determine relevancy? Although every search engine has slightly different rules, below are a few of the key ideas. Bear in mind, they could change tomorrow. Se's are continually changing because just as soon as they determine how to get the relevant search words on your site, someone finds a means around their rules. Then search engines change the rules again. A key word usually has to show up in each one of the following areas of your website, with a density that falls within a range that search engine wish to see. They also like to see the words at a certain position for the reason that area, usually at or close to the beginning of these areas: Areas se's look at: 1)Meta tags (title, description, and keywords) (NOTE: I'm told that most search engines don't consider meta tags any more, but I keep seeing my keywords pop-up from the meta tags). 2)Body text of the site 3)Headlines 4)Alternate text behind the graphics 5)Links, and link text How do you choose the right keywords? Here's a big warning: Consider what people are searching for, not who you are or what your product is. For me, I would rather be found for "small business help" than for my company name, The Leader's Perspective. Obviously check here 'd like visitors to find me, if by chance they are searching for me by name, but just think about this: Aren't there more people on the globe looking for "small company help" or "business help" than could possibly be searching for my name. Those searching for my company name are those that I have probably met personally and sent them to my site. That's a small number, in comparison to the number of companies on the internet looking for help that don't have any idea who I am....yet anyway. Here are some tools to find the right keywords. Google Keyword tool -- (head to Google and appearance up Google Keyword tool) enter keyword(s), and Google will return the amount of times that keyword was sought out in the last month. It will also show you other variances of that same keyword and the amount of searches for each variance. Use this to brainstorm keywords. (NOTE: I've also discovered that is a VERY useful tool to use before sending out any type of marketing. Find what people are trying to find and then make sure those words arrive in your marketing, AND in your website. Wordtracker is another decent tool. Now, this is an even better tool. That one contains a thesaurus as well, so it will show lots of other ways people have been looking for the keywords you've keyed in. This tool also has a means of measuring the RIGHT keyword that is even better than Overture for Search engine optimization. Google reports the number of searches last month for that keyword, so you can find the words which have the greatest number of searches. However, Wordtracker, reports the best number of searches for the words with the LEAST competition. If you are doing SEO it won't can you any good to go after the words which were searched for the most if there are millions of competing sites. It's not likely that you COULD get a page 1 ranking among an incredible number of sites. So, Wordtracker can help you find words that have been searched for ENOUGH to give you traffic, but simultaneously have the least competition. They provide their own proprietary ranking that finds the best search words that you will be likely to get a search engine position for. Just make sure that the words you wind up with from that search actually are words that someone would be looking for to get you. Hint: I take advantage of Overture to obtain the greatest amount of searches and use that for pay-per-clicks, and use Wordtracker to find the right search words for Seo. Here are several other useful tools.Like it? Share it! More by this author |