Analytics Analysis Key Step for Boosting Traffic to Your Site

Posted by David Levy on October 6th, 2015

Digital analytics analysis is the evaluation of different types of quantitative as well as qualitative data from your business and your competition in order to drive continuous improvement of consumers' and end users' online experience. This helps you achieve your desired business outcomes and goals both online and off. Analytics can mean a lot of things for different online objectives. E-commerce sites for instance, use analytics to help them sell products and services right. Lead generation sites collect user information that their sales teams can use to connect with potential leads. Content publishers use the same information to encourage frequent visits and better engagement. Informational and support sites on the other hand, make use of analytics so they can improve the way they provide information to audiences and remain relevant, while online businesses who wish to improve their branding could use analytics to drive more awareness and better engagement as well as to encourage loyalty.

Google Analytics is the default and probably the most widely used and reliable source of free web analytics for website owners and administrators. It monitors a long list of key performance indicators or KPIs for businesses and websites. KPIs are generally visitor and website traffic behaviors that every website owner, administrator, and marketer must study and analyze in order to understand how users interact with their web site and content and how to improve them. Analytics help you visualize data and compare them against your website goals to see whether or not you are getting the results you expect from your campaigns as well as to adjust your strategies where needed in order to improve results. The following are major KPIs that every website owner should focus on to boost traffic and enhance overall online performance:

• Audience visits/sessions and unique/new/returning visitors - Monitoring these data points will help you determine whether or not your campaign strategies are bringing in the numbers you are expecting. Monitoring new visitors as well as repeat ones will help you focus your campaigns better according to the demographic you are targeting as well as the ones that your site is actually attracting.
• Traffic sources – Common sources include organic search, paid search, referrals, social networks, newsletters, and direct traffic. Knowing which sources most of your visitors come from will help you target those locations even more and improve on your strategies to raise the numbers in other sources or ditch efforts altogether, especially if they are no longer profitable.
• Conversions – Tracking goals conversion is another major KPI to monitor so that you will know whether or not your website is fulfilling the business objectives you have set long before it was established. This will help you realign your website goals with your overall business objectives.

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