Recognize the Importance of Product Design in Business Development

Posted by Graphic Design Jakarta on August 5th, 2021

Currently the value of a product is not only the benefits that are prioritized but the aesthetic value of the product design is shown. In the field of marketing, product design is very important to attract audiences' interest in a product.

In addition, the design of the type of service or production goods will greatly affect the development of the business. Therefore, it is necessary to know about product design, what is the concept, types and benefits for the development of businesses on the market. There is graphic design agency in Jakarta that specializes in products. 

Understanding Product Design

Product design is creativity in solving problems with clear targets. In this case, a design for a service or product is not just a design on paper, but prioritizes the process from beginning to end by involving designs, ideas that must be realized and have high aesthetic value.

Product design describes the process of imagining, creating, and repeating products that solve user problems or meet specific needs in a particular market.

The key to successful product design is an understanding of the end user's customer, the target audience for the product. Product designers seek to solve real problems for real people by using empathy and knowledge of their prospects' habits, behaviors, frustrations, needs, and wants.

So the design on the product is also called an idea and the result of human creations that have benefits and added value for a wide audience. The specification of a design on the product takes into account the existence of the production process, the expectations of the audience and the final decision that has been analyzed.

Several experts in the field have defined the definition of product design, including:

Franklin G Moore and Thomas E Hendrick (1999), the design of the production is very important, because the new production can increase the turnover of an organization twice or three times at a time.

Brutou & Margaret, (2006) product design is the development of products (goods) designed to meet consumer satisfaction.

Kotler and Armstrong (2008), product design is a bigger concept than just style. Style can be eye-catching or boring and also style only describes the appearance of the product. A sensational style can not only attract attention, it can also produce a beautiful aesthetic, but this style is not necessarily able to make product performance better. While production design is not just an outward appearance, product design is the heart of a product.

The Importance of Product Design for Companies

In creating a design for goods or services produced will occur a very long process. Therefore, the result of the design for the goods or services produced is the most important thing for the company. Even the design on the product itself is very sensitive. Because it will also determine success or failure in the realm of business.

The company will prioritize the process and the development of ideas from the design of the services or goods produced. So in the stage of a design on the product itself it is necessary to have special handling from start to finish until the creation of an innovative new design or the development of a design on the goods or services produced that is more unique and attractive into a real product.

Types of Product Design

In developing a design from the results produced, there are two types that can be developed to produce real products.

1. Totally New Design

A completely new design means that at the beginning of planning, different ideas have been developed that have never existed before. A new prototype on the market. The results of conducting in-depth research and innovations in realizing designs on production products with a different and creative appearance.

2. Modify an Existing Design

When producing a design on a modified product, it is easier to do. However, still in the modification of a design must highlight its own characteristics. Not necessarily the same as the design on the goods or services produced already on the market.

A design will function better if there is an update to an existing design on the market. This can happen to new products or product variations on the market.

Product Design Goals for Business Development

The existence of a design in the production is created to be used comfortably and has a value of benefits and is safe when using a product.

An interaction that occurs between users and the resulting product will usually cause the following, is it comfortable and safe, there are solutions and benefits and have a positive emotional and psychological impact on solving problems for users. As for the design objectives of the production itself, in general it can be described as follows,

• The existence of a quality product that has a high selling value.

• Adapting to consumer needs by producing products that are trending at the time.

• The maker of an economical product without compromising the quality and selling value and benefits of a product.

• To increase market share and target new market segments.

Product Design Functions for Business Development

The function of the design on the goods or services produced is as the identity of the product itself, so it is a protector for the product and adds to the selling value of a product. Meanwhile, the value of benefits from the design of the production is certainly something that consumers pay attention to.

1. Making Consumers Satisfied With Service

Consumers will look more at a product based on the design displayed. Because by looking at the quality design, attractive appearance, ease of use and minimal constraints, consumers draw the conclusion that the production is of high quality and quality.

2. Determining Factors of a Product's Success

A creation and innovation in producing designs on goods or services will bring great benefits in a business. With the factors determining a product's success will improve performance, efficiency and can reduce costs and risks for the business being run.

3. Increase Sales

In reaching a wider market, it is necessary to design an innovative and creative product. Because the unique design is a determining factor for the success of a product or service. Of course, it will affect sales and increase the return on investment of a business.

4. Product Design Improves Company Quality

A company is said to be successful if it produces a careful design on production results, with optimizing the use of materials, reducing production costs and minimizing waste. In addition, the design of the resulting production is able to have a unique characteristic.

5. Improvements in Business Development

The design of the product, both new and the development of an existing design, will certainly affect the sales process of a service or product that has been produced. Consumers tend to judge visually.

Both products and services, if the aesthetic value of their products is high, will certainly affect the product. Therefore, the sales of the product itself will increase. This greatly affects the business that is being developed.