Difference Between Digital Agency and Creative Agency

Posted by Graphic Design Jakarta on August 24th, 2021

In the cloud, this is indeed a unity, did you know that actually digital agencies & Creative agencies work very differently. let\'s discuss...

Difference Between Digital Agency and Creative Agency

Digital agencies and creative agencies are jobs that are always close to each other, as simple as this if a digital agency in conducting advertising campaigns on youtube makes market research, strategies, etc. , strategy, conversion & evaluation of the results of a campaign. Usually in companies to save & be more efficient between digital agencies and creative agencies into a unit by creating a digital marketing division & a creative division.

What is a digital agency

Digital Agency is also known as Advertising Agency but now it is not much different from digital agency. Where this is an agency that certainly helps or assists various companies in promoting their products or brands. What distinguishes an advertising agency from a digital agency is the media it uses. Where digital agencies use digital media such as website creation services, social media marketing, applications, search engines, and others.

What is a creative agency

Creative agency is a term used to describe businesses in the creative field. Creative agency companies usually provide advertising video creation services, manage websites for product brands, and organize events to popularize a brand. Actually, the position of creative agency is not new in Indonesia. There are so many big companies that entrust their branding concept to creative agency companies.

Benefits of Digital Agency for Companies

Can Help Make Sales Strategies More Effective

Digital marketing agencies certainly have services to manage marketing strategies with digital media. A digital marketing agency will usually handle all digital marketing strategies that are ordered and you just sit back and wait for the report.

The digital sales strategy tried by digital marketing agencies is also known to be more effective and efficient than traditional marketing media. For example, if you place an ad in a newspaper, magazine, or tv, you need to wait a long time for the available empty slots. Not so by placing digital ads that can be installed immediately because the slots are unlimited.

Able to Help Reach More Potential Customers

Internet users around the world have grown very rapidly because of the ease of accessing it from a smartphone. Most of the world\'s people are internet users. So, you could say, selling via the internet or digital media can help reach more potential clients online. Moreover, promotions in digital media can be grouped according to gender, interests, location, and others. So, the method of reaching potential clients is not only more extensive but also more efficient.

Help Save Marketing Costs

It is no secret that conventional marketing is quite expensive when compared to digital marketing. Of course, all business actors who have advertised in conventional and digital media will agree that digital marketing is far more efficient in terms of costs. For entrepreneurs or small businesses with limited budget resources, of course the issue of pay is a very important concern. Not only can you save costs, digital marketing can even adjust to the budget you have. The amount you can spend can be adjusted according to the campaign you want to run.

Able to Increase Sales Conversion Higher

Indeed, digital media marketing has various types, but one of the most effective is SEM (Search Engine Marketing) marketing whose conversion rate is known to be very large. This can certainly make the ROI (Return on Investment) obtained better than conventional media marketing. That way, this one benefit can also increase income which is the goal for most business actors. The more aggressive the product marketing, the more it will increase the curiosity and purchasing power of potential clients, which of course is quite good for the continuity of the business.

Helping Compete Better with Bigger Businesses

In the past, the sales system was only understood by big businesses, from the presence of the digital world that is no longer the case. Start-ups can also feel the same attention thanks to the benefits of digital marketing agencies. Diverse Startups are able to compete and align themselves with larger competitors.

Moreover, start-up sales can appear superior to large businesses if you use the right marketing and follow the guidelines for choosing the right digital agency. So, choosing the right agency can indeed affect the benefits to be obtained as well.

Creative Agency Benefits for companies

Companies are more focused on the main goal

If your company takes advantage of the role of a creative agency, it means that your company will focus more on the main business goals. The company is much more focused on creating quality product or service innovations according to market trends. Because the company does not need to worry about branding simultaneously. All branding matters can be handled professionally by creative agency companies.

Get Branding As You Want

Companies also have the opportunity to make branding as they wish when using the role of a creative agency. You are free to make branding that is close to the family concept, looks elegant, always looks up to date, or other branding impressions. Creative agency companies will try to create personal branding according to your business targets.

More Efficient and Functional Budget

In fact, your company can also save on budget if you entrust branding to creative agency companies. When managing branding independently, it is likely that your company team will be overwhelmed with managing payments. Especially if the regulatory body is not yet professional in terms of branding. This problem will not occur if you guide a creative agency company. You live to familiarize your budget with the service packages offered by this innovative company.

Creating Interactive Relationships with Customers

The clients who are the target of your business will definitely want to have an interactive relationship with your company. However, this matter often does not work optimally if it is handled independently. This is what makes the creative agency position so meaningful for your interactions with clients. Because creative agency companies will generally help set up social media accounts to increase brand engagement. Your company will have no trouble making interactions even if they don\'t have much time to do it themselves.

Create interesting content related to the product

Creative agency companies will definitely focus on content that is interesting, has the potential to be viral, and is in accordance with the progress of the era. Therefore, your company\'s services or products can be combined in the form of interesting content. 

As a result, it is easier for your business goals to obtain data about the service or product. This is not certain to be achieved if your company decides to manage the promotion and branding field alone. For example type of media and channel, some creative agencies are able to make corporate promotional items to be their strategy. 

Conclusion

The difference between Digital Agency and Creative Agency is that Digital Agency is an agency that helps promote products strategically through digital channels such as using social media for marketing, then Creative Agency is an agency that focuses more on marketing concepts or product concepts. Maybe this is the only information that we can convey, hopefully the information above can be useful for you.