3 Digital Marketing Tips to Make People Love Your Brand

Posted by David Levy on September 7th, 2016

If you’re a startup, your primary goal is to get your brand the maximum exposure. The problem is that your brand is not just competing within the industry, but also with many of the marketing tools in use by other companies. Millions of messages are bombarded to customers each day. You may not have enough funds to spend heavily on digital marketing to compete with the big fish. So, here are some tips explaining effective digital marketing without the need for deep pockets. Your brand will gain recognition, and you will be able to introduce your products and services to a larger number of potential customers.

•   Social media is one of the most effective mediums to promote your brand. It provides a platform for brand development and an easy-mode framework and methodology for promotion and customer service opportunities.

You can use Facebook’s pay-to-play feature as an effective digital marketing tool. Steadily, Facebook is turning into a pay-to-play platform, and if you want to engage with your customers while also bringing your products to the fore, Facebook provides that option.

The micro-blogging platform, Twitter, also provides paid solutions for businesses with sponsored tweets. These sponsored tweets can achieve outreach goals and increase your prospects of engaging with followers and customers.

LinkedIn is another good option for digital marketing, especially for B2B organizations. It has a number of valuable premium paid features. The service also includes a sales navigator that can perform seamless leads and contact searches. You can try this service for free during the initial trial period of one month.

•  In digital marketing, content is still king. Content marketing is not about throwing messages at the wall and seeing which one sticks. Instead, it allows you to approach the task of branding your startup with a strategic methodology. Your messages should be focused on the benefits, not on the features. Another important thing to remember is that good, creative content does not have to be expensive. If you search for it, you can find quality, affordable content. You can also opt for explainer videos as they can quickly send your message across or demystify an innovative solution. If you are looking to make small investments in the content, you marketing strategy will go a lot further towards building your brand.

•  Your digital marketing strategy should be designed according to your customers. You should see what customers do when they land on your website. You can find free plug-ins for sending emails and use affordable services like ‘Mailchimp’ and ‘Constant Contact’ for campaigns at regular intervals. You can also use free Google services like ‘Google Analytics’ to analyze users’ path to your website. With this data, you can look for opportunities to create a friendly and rich user experience.

It is also important to be authentic when building your brand. Modern consumers do not take kindly to being misled, and neither should they. Ethics are more important than ever, and you should respect the faith the customers put in your brand. In many ways, branding is a two-way street. You do not always have to opt for the most expensive solutions. The most effective and simple marketing solutions are often affordable and sometimes free.

About the Company:

Envivo Digital is one of the leading online marketing agencies in Canada. It is a service-based agency that provides its clients customized solutions to grow their business and achieve online success. With over 15 years of experience and expertise in the fields of Advertising; Content Marketing; SEO; AdWords; and Internet Technologies, Envivo Digital offers their clients the tools needed to maximize and monetize their global online presence.  Contact: 514-619-8757