Scope of marketing consultancies in India

Posted by Aaroh on August 12th, 2019

Marketing forms the core for promoting any business that is wanting to gain profits from the
investments being made. Business marketing consulting services are provided by many companies in today’s competitive scenario to help boost the overall functioning of an organization. It also works towards improving the set of processes for creating, communicating and delivering value to its target audience. marketing Consultant also help maintain healthy relationships with the customers, thereby helping the organization and its stakeholders. Business marketing Consultant should mainly focus on improving the brand name, effectively measuring the marketing effectiveness, implementing the developed marketing plan, gathering constructive
feedback and eventually adopting the new marketing technologies. Below are mentioned a few
pointers on which a marketing consultancy should be evaluated:

• How well can you develop a strategic marketing plan?
• How timely are you able to deliver positive results?
• How efficient is your organisation in implementing marketing strategies?
• Is your performance consistent in every campaign?
• What are deep skills your team possesses?

A marketing Consultant should understand the evolving marketing forces:

• The ongoing changes in information technology allowing more targeted communications
• Intense competition making it difficult to attain and sustain success
• Globalisation affecting means of communication

The primary task of marketing is to attract more and relevant customers. This has always been of
concern given the increasing opportunities there are for purchasing goods and services in today & market. They possess the buying power, an opinion, access to information and a variety to choose from, making it challenging for marketing consultancies to create a differentiating factor.

The marketing activities should mainly focus on the customer needs:
● Solutions – the ability to resolve customer problems
● Information – provide complete and comprehensive information
● Value– be cost-effective and of value to the customers
● Access – let customers have an access to the right solution

Building a strong marketing plan to empower the customers with a solution to their multiple
business problems is essential. Marketing consultancies should always :
● Connect with the appropriate customers
● Build a stronger brand
● Monitor evolving market trends and innovation
● Shape and refine the market offerings
● Deliver quality and value

Developing a suitable marketing mix also marks as one of the crucial steps. This mix might comprise of a combination of pricing, service delivery, advertising and customer service. By making the choice of a good mix, as a marketing consultancy you would help improve your market share and power of penetrating the market.

A reputed marketing consultancy would ideally:
● Offer quality consulting services
● Offer technical expertise
● Be more efficient and effective
● Minimise regulatory or legal issues
● Ability to meet deliver deadlines

Business marketing consultancies should always focus on the marketing strategy of the
organisation first. Then focus on the the development of the marketing plan to determine the
overall needs and goals. Marketing consulting firms in India realise the importance of having a good marketing mix in the plan especially developed for the customers. The marketing mix comprises of four parameters, i.e. product, price, place and promotion. These are essential to enable gaining an advantage over the competitors in the market.

Related : Brand Marketing