Why do SMEs and startups need a digital marketing consultant?

Posted by Aaroh on March 8th, 2020

E-commerce is growing at an average of 23% every year, but most of the small businesses and startups don’t have a website. Companies juggle with day-to-day operations and hence, it can be hard to find the time to create an online presence. But the online business world is growing at a rapid speed and hence businesses can’t afford to stay non-competitive.

Hiring a digital marketing consultant helps the companies to stay on top of online trends. A major component of SMEs online success lies in their ability to implement an effective digital marketing strategy. Digital marketing strategy has taken even more significance considering the fast-evolving pace of the digital marketing landscape.

It's undeniably difficult to uncover an online marketing strategy that works consistently. It takes time, testing, and know-how of each marketing channel, each of which most small business owners are not the least bit interested in, especially when they're focused on the bigger picture of running their business.

Here comes the role of a digital marketing consultant. A knowledgable consultant can create a strategic online marketing plan tailored to help the brands gain recognition. Usually, the primary goal of a digital marketing consultant is to increase the sales numbers of a company's products or services. But, the real benefit of hiring a consultant lies in the ability to generate online brand awareness. 

Building your brand is really important. 72% of marketers feel that creating a brand image is more important than advertising in a magazine or journal. A digital marketing consultant shall create many branding elements that are unique to a specific brand. Then, he would place these elements where they will increase brand identity. He also helps to develop the brand’s voice when interacting with clients. This will leverage a business apart from others especially when it comes to content. 

Conclusion

The digital world is getting complicated day-by-day. With algorithms and new apps being used every day, it becomes difficult to run day-to-day operations at the same time. Hence, opting for a digital marketing consultant is an ideal solution to stay on top of the competition. For more information, feel free to reach out to us at reachus@aaroh.com