Mobile app marketing - An easy way to reach your users at every stage of the marPosted by Ajit Kumar on March 13th, 2020 Mobile app marketing: An easy way to reach your users at every stage of the marketing funnel In the true sense of the term, mobile app marketing refers to the process of generating marketing campaigns to reach your users at each stage of the funnel of marketing. Rivet key mobile app marketing strategies for each stage of user engagement with your app. Mobile app marketingis the procedure of engaging your app users throughout their all-inclusive experience with your app through discovering apps; downloading; completing the on boarding process, and remaining engaged. It comprises the incentives offered to quick engagement and completes your app visibility in the app store. In this article, we try to explore the actual difference between mobile marketing and mobile app marketing. It offers key mobile app marketing plans and policies to reflect as you build a mobile app marketing strategies. Difference between Mobile App Marketing vs. Mobile Marketing Mobile app marketing is nothing but a unique method of creating marketing campaigns that communicate with your users at every stage of their life cycle. For effective and efficient mobile app marketing, the thrilling lies in performing effective marketing activities designed to fascinate new users, lower churn rates and augment retention. Mobile marketing is a sort of marketing activity that occurs on a mobile device – from receptive web design and A/B testing on mobile checkout pages to email marketing and mobile-only display ads. Mobile App Marketing Funnel The difference between the traditional sales/marketing funnel and mobile app marketing funnel is a unique marketing activity and strategy used at every stage of awareness, consideration, conversion, customer relationship, and retention. Let’s emphasize on three stages in the mobile app marketing funnel, including awareness, conversion, and retention Awareness - In the awareness stage, your goal is to attract targeted users to your app. There are manifold means to orient new app users and raise awareness about your app:
Though, recall to emphasis your marketing on channels where your users assemble. To think which marketing channel to use to increase awareness pertaining to your app, begin by using the bull’s eye outline. The bull’s eye framework is a five-step process that aids you classify the finest marketing channels for your app such as brainstorm, rank, prioritize, test, focus, etc. As the structure proposes, you will need to rank and brainstorm all channels pertaining to marketing by their possible for your industry, so you can emphasize on the channels that will drive the most growth and revenue. Conversion - A conversion is an act a user takes that improves monetary value to the business.A conversion pertaining to your mobile app happens when a user downloads your app; sets up an account; makes an in-app purchase; augments app usage. Notwithstanding of in what way you monitor and track conversions, you are required to processes in place that upsurge these numbers and lower your costs in relation to customer acquisition. Start by refining onboarding procedures to create it laid-back for your users to attain their ends. There are various ways to boost a conversion which focuses on key concepts that help to provide a clear, distraction-free registration process; ensure outstanding user interface; use mobile push notices to entice users to upgrade. By contravention basic conversion actions into bite-sized steps, you will be able to move the customers effectively further down the mobile app marketing funnel. Retention - Your customers are said to be the lifeblood of your business and mobile app. If you are not able to orient them towards your mobile app, you will never augment your business. There are various methods to refining mobile app retention including In-app messaging; Push notifications; Loyalty programs; and Customer surveys. Like it? Share it! More by this author |