CBD Infused Beverages Market to Witness Huge Demand by 2025

Posted by BIS RSRCH on December 16th, 2020

With the rapid adoption of CBD-infused beverages and the excitement for the product among the consumers, has led to increasing demand for CBD-infused beverages in the non-alcoholic segment. Several well-established alcohol companies are showcasing an interest in the industry. They are investing in the manufacturing and distribution of CBD-infused alcoholic drinks, which are expected to witness high market growth in the coming years.

The strategies followed by various prominent companies of the global CBD-infused beverages market to sustain the competition and expand their market share vary from product launches to collaborations and partnerships. Among the different key developments, synergistic strategies (agreements, collaborations, and partnerships) have been the most preferred strategies for the past years (April 2017-April 2020). The global CBD-infused beverages market witnessed approximately 60 synergistic developments. The medium and small-medium enterprises are also venturing into the market and sustaining the competition through mergers and acquisitions as well as development and launch of new products.

The result of the emerging strategies and developments in the form of partnerships, collaboration, and joint ventures are already leading to visible market growth. Moreover, the growing demand for CBD-infused beverages is further expected to increase the involvement of companies across different segments of the value chain.

Marijuana and hemp are the best-known strains of cannabis sativa plant for its medical and recreational benefits. CBD and THC are the most important bioactive compounds present in the plant. Moreover, over 100 phytocannabinoid compounds have been identified in the Cannabis sativa plant alone. CBD is a non-intoxicating cannabinoid associated with health benefits and includes analgesic properties. THC, an intoxicating agent, is commonly present in marijuana but is present at less than 0.3% in hemp; thus, hemp is the preferred source for obtaining CBD. In recent years, the market for medical cannabis has seen a significant rise in demand, majorly from the CBD oil industry.

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Although CBD products provide health benefits, manufacturers still face several regulatory issues. Both the FDA and the European country regulators prohibit manufacturers from selling their products as dietary supplements and are not allowed to claim any health benefits from consuming CBD beverages.

The increasing legalization of cannabis and its increasing adoption across the globe are the factors driving the demand for CBD-infused beverages. Moreover, the CBD-infused beverages market is witnessing several upcoming trends and opportunities, further propelling growth in the industry. The initiation of research and development activities for the production of healthy CBD products is expected to drive the market during the forecast period 2019-2025.

Research concerning cannabis and its industrial derivative, hemp, is continuously evolving. Research activities have demonstrated the high potential of CBD for numerous medical applications ranging from pain management to curing headache and muscle spasms. CBD is also proven to be effective for the treatment of arthritis, cerebral palsy, and several other autoimmune and neurodegenerative diseases. Multiple research organizations, universities, and institutes such as National Institutes of Health, University of Strathclyde, and the University of Queensland, among others, of North America, Australia, China, and Europe are also conducting research studies to evaluate the antifungal, antibiotic, and anti-microbial properties of CBD. 

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