Areas To Focus On When Designing a website

Posted by powermarketing on June 30th, 2014

Are you planning to build your own website? There are many people who make the mistake of trying to build a website without any sort of plan or direction. Web design in MD is more about strategy than it is about having flashy graphics or catchy phrases. The most significantcharacteristic of web design is understanding what the website needs to accomplish and how to get it there. Note that it is easy to find artists and writers to create content for a website, however, it is more critical to know what to ask of those individuals. Some of the simple aspects that you need to consider during website design are:

Search Engine Optimization (SEO) - This is a strategy that increases the visibility of your website. By including keywords into the text of a website, search engines can more easily locate the website, drawing it to the attention of an individual who is surfing through Internet content. Web designers can create their own SEO content strategy or purchase articles written by a freelancer or professional company. Remember, all content needs to be craftedin a natural-sounding way so a search engine will suggest the site as being more relevant than another based on the occurrence of specific words or phrases.

The function of the website-During web design, it is important to consider the reason your site is being created. Try asking yourself; is it a personal, business or an informational website? If it is a personal website, be certain the information present best represents the individual and is accurate and appropriate. The reputation created can far outlast the website itself. On the other hand, if it is a business website, it is vital to gain exposure by incorporating Search Engine Optimized language and advertising to reach as many internet users as possible. Lastly, if the website is informational, it is crucial to be unbiased, not approving any product or service without backing up the claim or else the website will not be trustworthy.

Browsers-No matter how plausible and attractive the content or graphics of a website may be, if the page is not compatible with the more popular web browsers, the website will not be successful. During web design, it is essential to design the code for a website that is compatible with the four main web browsers: Internet Explorer, Netscape, Safari, and Firefox. The page does not have to be compatible with all four, though it is important that the web designer recognizes the drawbacks of the specific browsers and provides commands on the website for which browser an internet user should use so as to see and utilize all of the available features.

Style- The style of a website should reveal the message it is trying to communicate. Using flash animation can really draw visitors to the site and making it look professional and appealing. There is free software available to create flash animations, but it is not as robust as Adobe Live Motion. Flash is only suitable for some applications and should be used in moderationduring web design in MD so as not overwhelm those who visit the website.

Maintenance- When designing a website it is important to consider what prospects the website must reach and how it can be feasible, profitable or still meaningful a week, a month, a year, or several years into the future. One essential consideration is who will maintain the website? Is there a dedicated Webmaster or a series of freelance web designers to do this maintenance job? What percentage of sales should be established from traffic on the website and how will success of your website be evaluated? The most recommended strategy for tracking traffic on your website is to utilize individualized E-mail addresses for various parts of your website. For instance, you can have a different E-mail address on company business cards than on the website. Moreover, there are applications that can be installed that will help a web owner to start chats with visitors to their website, so as to get their perspective directly from the source. This is important in getting ideas for corrections and development for your website.

About The Author:

This article is written by John Spare, Social Media expert and copywriter at Power Marketing. Brian Flook founded Power Marketing in 1992 with a goal to always put his clients’ needs first. Flook also serves as the president of Real Estate Innovations Group and co-owner of Coldwell Banker Innovations. Power Marketing is a full-service marketing firm that offers real estate branding, real estate advertising ideas and Internet marketing strategies for developers, real estate professionals and builders.

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Joined: September 17th, 2011
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