Launching an Apparel Brand? Keep These 4 Things in Mind

Posted by Real Thread on January 12th, 2021

At the start of every year, many of us like to set big goals or plan to start a new project. For some people, that big goal is taking an idea from paper into reality and launching an apparel brand. What might begin as a sideline career can turn into a full-time business with the right branding, marketing, and custom t shirt printing partner. As with any business venture, you want to enter into it with the correct information and expectations. While not a fully encompassing guide, these are four things to consider before launching.

Know Your Audience—and Their Apparel

The first thing you should do is identify who you plan to sell your t shirts and other apparel to. In the ideal world, everyone on the planet would go crazy for your brand right away, but in reality, you’ll have better luck connecting with a specific audience. If this is your first apparel brand or business in general, try connecting with people who share the same interests and ideas as you. You’ll know how to speak their language, so designs will feel more authentic.

Find the Right Printing Company for Your Shirts

Even with the best designs in the world, people might not want to wear your apparel if the fit and feel is off. The simple solution: Partner with the right apparel printing company. You want to choose a company with a reputation for great-fitting apparel that feels good to wear. While it might cost you a little bit more than going with the cheapest option, your customers will love wearing your print t shirts. When they love wearing them, they’ll wear your designs more often, and you’ll cultivate loyalty among your customers.

Have a Smooth Fulfillment Process for Your Apparel

Let’s say you end up being successful, and your printed t shirts are flying off of your digital shelves. Could you keep up with picking, packing, and shipping hundreds of orders a day? Efficiently scaling your company is crucial to long-term success, and it often starts by having the right processes in place from the start. The best customizable tshirt printing companies will offer fulfillment services to eliminate the hassle for you. Real Thread, for example, will store your inventory for you and pick, pack, and ship each order as they arrive.

Set Realistic Business Expectations

Finally, it’s important to be real with yourself. Some brands take off overnight, while others take time to grow. Don’t get discouraged if it takes a few weeks to make your first sale. Keep in mind that many of the largest companies in the world took time to grow. But you can streamline your clothing startup by selecting a premium apparel-printing company. They’ll offer low order counts, so you can experiment with different designs until you find the recipe for success.

About Real Thread

You don’t have average expectations, so Real Thread isn’t your average t shirt printing company. Real Thread prints custom apparel that your team will actually want to wear. Whether you’re celebrating a company achievement, promoting your brand, or building camaraderie, you’ll love Real Thread. They make custom-printed t shirts, hoodies, and other apparel that feels great and looks even better. Forget about those boxy, uncomfortable custom shirts of the past and experience next-level apparel that represents your brand well. Real Thread also offers a selection of custom face masks, allowing you to put your logo or message front and center. From businesses to nonprofits, sports teams, and respected apparel brands, see why Real Thread is the clear choice.

Launch your dream apparel brand with Real Thread at https://www.realthread.com/

Original Source: https://bit.ly/3btA2S0