3 Things to Keep in Mind When Refreshing Your Company’s Apparel

Posted by Real Thread on January 12th, 2021

The new year is here, and if you’re like many businesses, your company’s apparel is long overdue for a refresh. While you might feel tempted just to call up your old printing company and ask for the usual, why not try something different? Your team works hard, and they’d love a new t shirt, hoodie, or custom face mask that helps them represent your brand with pride. Here are a few things you can do to take your company’s apparel to the next level.

Put the Team First with Fresh Apparel

If you’re planning to do a brand refresh or develop a new design specific to this year, consider the people who will be wearing your t shirts. A great company t shirt is designed to bring team members together and rally around a specific message or idea. It’s the unofficial uniform for their casual workdays and, if your design is inspiring enough, their days off, too. Sit down and consider both your company’s goals as well as your thoughts about your team’s motto or rallying cry. If you put their needs and experiences front and center in the design, they’ll be more likely to wear your t shirt with pride.

Don’t Change Your Brand if You Don’t Have to

You know the saying, “If it’s not broken, don’t fix it”? That sentiment also applies to branding. You may have weighed the impact on your team, but you must also consider the public at large—i.e., potential customers—who will see your new company apparel out in the wild. A drastic logo change or unappealing color selection for your shirt could hurt your brand’s perception. Sometimes minor tweaks are all that’s needed in the t shirt customization design process. Try a throwback logo if your brand has a design history, or simply use a message that speaks to the moment or promotes a current initiative.

Invest in Quality Apparel

At the end of the day, it’s your team that will be wearing each t shirt custom print you order. If you value your team, you probably value their comfort. All too often, companies pursue the cheapest route, settling for boxy, rough-feeling apparel that their team quickly consigns to the bottom of their wardrobe. This year, go the quality route and partner with a top-notch t shirt printing company that offers shirts that fit your team and feel great. Before you begin to worry about the bottom line, look for companies that can offer significant leaps in apparel quality and comfort for only modest additional costs.

Real Thread, for example, offers premium, custom-printed apparel that has earned accolades from numerous companies. They also offer low minimum order counts, so even if your business is on the smaller side, they still have you—and your team—covered.

About Real Thread

You don’t have average expectations, so Real Thread isn’t your average t shirt printing company. Real Thread prints custom apparel that your team will actually want to wear. Whether you’re celebrating a company achievement, promoting your brand, or building camaraderie, you’ll love Real Thread. They make custom-printed t shirts, hoodies, and other apparel that feels great and looks even better. Forget about those boxy, uncomfortable custom shirts of the past and experience next-level apparel that represents your brand well. Real Thread also offers a custom face mask selection as well, allowing you to put your logo or message front and center. From businesses to nonprofits, sports teams, and respected apparel brands, see why Real Thread is the clear choice.

Order premium-quality apparel for your company at https://www.realthread.com/

Original Source: https://bit.ly/3q59s5I