Power of Bulk SMS Messaging in Email Marketing Campaigns

Posted by advantasms on January 15th, 2021

Bulk sms messaging is essentially the distribution of large amounts of SMS messages in bulk for quick delivery to various mobile phone platforms. This is used extensively by media firms, enterprises, banks etc for various purposes like advertising, entertainment and mobile communication. These messages are sent via email or text message service (texting) to the customer's mobile number or the customer's mobile phone. Bulk SMS messaging is also referred as bulk traffic transfer or bulk sms messaging.

This method of communication is a great way to send instant messages to your customers on festivals and important occasions like birthdays, marriages, anniversaries etc. It is also used for promotional activities like sending text messages to prospective customers before product launch. SMS services are being offered at cheaper rates by several service providers. The benefits of bulk sms include:

No additional cost: Most of the service providers offer bulk sms marketing services at very affordable rates. For example, text message service provider E-MT offers bulk SMS messages at a price of $ 7.50 per message and they provide uptime as 99.9% uptime. They also offer different tariff plans such as cheap messaging packages that includes media messages and multimedia messages. In some countries like Japan, Thailand and the Philippines, bulk sms messaging is tax exempt. So, it is a great way to send text messages for a minimal amount.

Easy sending: Bulk SMS messaging allows you to send multiple messages of different formats to a single phone number. Sending SMS messages to multiple contacts helps in providing more information to the people. Unlike the traditional SMS system, bulk SMS allows you to send multimedia and video messages, photos and audio messages to multiple people in a short period of time. You can also send and receive texts in the form of emails.

Large number of users: Bulk SMS messaging enables you to send a large number of text messages to a large number of users. There are a number of bulk sms service providers who allow several hundred numbers and up to a thousand contacts to be connected through a single connection. You will have the option to select a large number of contacts to whom you want to send your messages. When you select a large number of contacts, you will be in a position to send a large number of alerts or promotional messages, coupons and special deals to them. Also, in case of bulk sms service, you will not face any problem in sending messages to large number of customers and clients.

Effective campaigns: Using bulk sms messages offers you several options to create effective campaigns. You can create surveys or questionnaires using the software and then send them to a specific group of customers. You can use the software to offer customers a choice of purchasing a product or availing services. Bulk sms messaging enables you to create and deliver messages to customers at various points of time using the tools and techniques available on the platform.

Flexibility of usage: Using bulk API gives you a lot of flexibleness in terms of its usage. Bulk SMS is one of the most powerful marketing campaigns, which offers you an excellent and fast way to send out short text messages to multiple contacts within a short period of time. The best part about using bulk sms for your marketing campaigns is that these are generally free of cost and deliver a huge impact on the visibility of your products and services. However, bulk sms messaging requires you to use a proper SMS platform so as to send the SMS and not to the wrong person.

Thus, from the above it can be seen that bulk sms messaging is one of the most powerful tools in the market today. If you have not used this tool before, now it's the right time for you to do so. Bulk sms messaging allows you to reach the maximum number of people and make maximum profits with minimum investment. So, go ahead and get started!