Hotelier's Guide on How to Optimize Hotel Website for Voice Search

Posted by Websrefresh on January 19th, 2021

In the digital marketing community, the latest buzz is voice search. It is assumed that around 20% of searches will be completed with voice and most web searches will be now done through mobile phones. Voice searches, undeniably, are the new marketing object that can catch your prospective guests’ attention. Now the question is what is this technology and how it works?

Most of us use the term ‘voice search’ for two different areas such as voice search with phone technology such as Siri and home assistants (Amazon Echo with Alexa and Google Home). In search engine marketing for hotels, dictated search using phone technology is used. If we talk about voice search, it is a search using voice command to generate search engine results. It can be done through Google voice search, Siri on iPhone, or other Android devices.

Here are some actionable tips & tricks to devise multi-device strategy that helps you in voice search specific optimization: -

a) Pick Long-tail Keywords & Phrases

Just create a list of long-tail phrases and keywords based upon seasonal trends, CPC, and search volume. While picking the right keywords, you should look at natural language keywords. When it comes to voice searches, they are more conversational and natural as compared to text-based searches. Think out of the box to find out how travelers talk to digital assistants which will quite different than they usually type in Google search. Their query can be like this ‘top-rated Phoenix hotel near me’, ‘budget hotel near Phoenix airport.’

b) Make Your Hotel Website Content Optimized for Voice Search

Just include concise and short answers to your website content. This will help you get high ranking in Search engine results. For this, you can create a single dedicated page – FAQ section on your website just like Hotel Travelodge Phoenix Downtown, Comfort Inn, and Budget Inn. It will assist you to drive voice search results.

c) Keep Your Webpages Optimized for Featured Snippets

To get your hotel website content into featured snippets, you have to follow three ways such as

1) Focus on long-tail keywords

2) Discover search engine results having featured snippets and thereafter, make your hotel webpage fully optimized for specific snippet type

3) Put great efforts on featured snippets to get high ranking on SERPs.

d) Increase Your Website Authoritativeness

Include accurate and excellent information about your hotel such as amenities, prices, blogs, videos, special packages, current events, etc. Also, produce good quality content for the travelers, craft solid hotel website design to improve user experience and develop the most effective social media marketing strategies that work.

e) Speed up Your Website Loading Time

To increase your website speed, you can perform the following:

1) Optimize your website images

2) Reduce HTML, JavaScript, and CSS and make your code optimized

3) To optimize first-byte time, just improve your server response time

4) Lessen redirects on your website

Don’t have any idea how to optimize your website for voice searches? Just talk to Websrefresh professionals now who have the expertise in various areas such as Social Media Marketing, Review management, brand positioning, customer web design, web maintenance!