Effective On-page SEO Tips for Hotel Website

Posted by Websrefresh on October 25th, 2019

Thinking of the best ways to enhance your hotel’s visibility in SERPs? Do you want to attract a large number of the target audience from Google searches? Just do focus on the best on-site SEO practices! Owning a hotel website is not good enough to get higher web traffic if your site is not discoverable by search engines. Here, we’ve listed some effective SEO tricks that you can implement to make your site more visible to search engines leading to more business.

Pick the Right Keywords

Selecting the right keyword phrases is crucial for every hotel marketer. When you’re selecting the keywords for your site, you should think about how travelers search the site; what key phrases they usually use. Just keep in mind one thing that people may not search you with your hotel name. So, just think out of the box and figure out the phrases. The thumb of rule is, start typing the words in Google-like ‘accommodation’, ‘hotel’ and ‘rooms’ and check what Google suggests with autocomplete features. Thereafter, use the best keyword tools to know their metrics like estimated traffic, number of clicks and search volume.

Perform Location-based SEO

No matter, whether you own a small hotel or a chain of hotels, you may consider it as a local business by nature. When a traveler goes on search engines, they usually search for a hotel for a particular location. Also, don’t forget to list your property on Google My Business.

Optimize Your Website for Voice Searches

In digital marketing, the latest buzz is voice searches. If we talk about voice searches, they usually speak about two different areas – by phone’s technology like Siri and home assistants such as Amazon Echo with Alexa and Google Home. Most of hotel marketers strive to devise a strategy that encompasses all devices. Considering how to do it? Just make sure that your site is optimized for voice searches.

Ensure that Your Hotel Website is Responsive

A responsive website is another most effective strategy of hotel marketing that you shouldn’t miss out on. Gone are the days when mobile-specific websites were built. Today, major search engines recommend a responsive design that is optimized for smartphones. You may not get a higher ranking if your site is not responsive. So, opt for responsiveness if you want to target mobile visitors.

Minimize Page Load Time

Maintaining less page load time is one of the crucial tricks for hotel SEO. You have lots of images of your hotel room, location, and amenities. Having photos is an essential part of hotel website designing. But they can hurt your SEO if they are causing you to load your website.

Hope the above-mentioned on-page tips will help to boost your hotel website ranking! Besides, don’t forget to do interlinking, add FAQ pages and accessibility features to your website. Need assistance to devise the right strategy? Just contact Websrefresh professionals today who have vast experience in this industry!