Do's and Don'ts From the Best Emailers

Posted by DigDev Direct on February 24th, 2021

he best emailers in the B2B space follow a few basic rules. If you don't know what they are, read on. You'll learn all about how to make your campaigns stand out.

Most marketing teams use email outreach. But the best emailers among us lean on a set of tips and tricks that haven't entered the mainstream.

Consider these statistics. About 70 percent of marketers use email promotions, but less than 10 percent of consumers say they're "very satisfied" with the notes they get.

The best email templates could help you compete with your savvy peers. But you'll need to use them the right way so you can truly stand out.

3 Attributes of the Best Email Templates

Are you designing your own email templates? You could be wasting both time and money.

Plenty of companies design email templates you can use with almost any email program. Run a quick search on Google, and you'll come back with hundreds of examples. Which one should you pick?

The best email templates are:

• Ready to use. People use templates to save time, not to add to their to-do list. If you're required to add graphics, adjust code, or otherwise tweak the template before you get started, keep looking.
• Customizable. The best emailers send notes that seem unique, even if they come from a template. Make sure you can drag, drop, add, delete, and otherwise make the message look just right.
• Consistent. You may need to send an offer one week, a blog post the next, and a survey to round out the process. Each note should look similar, even if it comes from a template. Ensure that the vendor you choose has plenty of messages to choose from.

The best email templates for your company may look different than those your competitor uses, and that’s expected. No single product works for every company and every market.

But use this checklist to help you assess whether the templates that catch your eye meet basic industry best practices.

The Best Emailers Avoid These 3 Mistakes

Ideal templates won't save you from making catastrophic blunders. Before you launch your first campaign, you must ensure that you're doing all you can to set your company up for success.

Three common mistakes made in email marketing involve:

• Customization. You could download an email template from Canva and run it as-is. So could your competitor. Ensure that your customers focus on your message, not the template you choose, by making key changes in graphics, color, and placement.
• Testing. Some templates look great on your desktop, but they look stretched and wrong on your phone. You won't spot these mistakes unless you test your message on multiple devices with several different browsers and apps. Never send out anything without a quality check.
• Branding. Research proves that brand recognition leads to sales. Customers who know about your colors, your fonts, and your logos can spot your products quickly. If you skip branding steps in your email, you lose the opportunity to influence those important buyers.

The best email templates deserve robust, opt-in email marketing lists. At DigDev Direct, we can help.

We have one of the biggest and best sets of email addresses available, and we can help you build lists that convert. And we have a group of creative professionals ready to build templates just for you. Contact us to find out how this works.