What Defines the Best Email Platform? Curated Lists

Posted by DigDev Direct on March 23rd, 2021

The best email marketing tool makes sending notes really easy. But truly exceptional companies also offer curated lists that are current and compelling. Find out why this is so important.  

When most of us talk about digital marketing, email immediately comes to mind. The best email marketing tools allow us to interrupt customers with compelling messaging recipients must interact with in some way.

But make no mistake, email marketing will consume both your time and your budget. If you don’t plan ahead, you could miss critical opportunities to make your investment worthwhile.

Email Marketing Takes Time

Count how many email messages you write during an average workday. Chances are, you'll hit the double digits before you head home for the day. Each one you write takes mere minutes. Your marketing messages are different.

Before you send any email marketing message, you must answer questions about:

• Timing. When should you send the note? When did your ideal consumer last hear from you? What’s happening in the world that could impact how your message is perceived?
• Actions. What do you want your consumer to do? What secondary action could you accept?
• Incentives. How will you encourage the person to act? How can you sweeten the deal or otherwise spark urgency?

It’s no wonder that more than half of marketing teams need more than two weeks to create just one email. They need time to craft the right message. And they may need to reach out to other departments to get core questions answered.

If you personalize each message to the customer, you’ll need even more time. Teams spend close to 36 hours on tasks like this before they send out important messages.

Meanwhile, your team is working on other digital direct marketing projects. You may have social deals afoot, for example. Or you may have print campaigns happening too.

Your Digital Email Marketing Will Pay Off

The best email platforms take the stress out of sending email. And it's work worth doing.

Researchers say email is 40 percent more effective than social posts. Your own research may tell you that the notes you send via email get read more often (and tapped more often) than anything else you do with your team.

But you need the best email marketing tool, powered with lists, to really make gains in your market.

Think about it: If you send your messages to people with no interest in what you're selling or why it matters, you won't have the same impact as if you send to the right people in the right place at the right time.

The best email platform contains lists curated by important characteristics, such as:

• Propensity to shop online. If you're selling something in a digital shop that consumers can't get in brick-and-mortar locations, it's critical that you reach people comfortable with digital shopping carts.
• Interest in outdoor activities. Imagine that you're selling house slippers that shouldn’t be worn outside. An outdoorsy person may have zero interest in your product. Eliminating a list like this could make your ads more valuable.
• Presence of children. Single people may buy the occasional gift for a niece or nephew. But parents will pay more, and they may need repeat purchases. Finding these parents is important.

At DigDev Direct, we offer tailored and targeted lists just like this. And everyone on our lists has agreed to get notes from companies just like yours. Contact us to find out more about why we're the best email marketing website out there.