Why SEO should form the basis of your entire internet marketing strategy

Posted by Straight Up Digital on March 17th, 2021

SEO in Gold Coast is vitally important to make your content visible and searchable. If you decide to create your content without using SEO techniques the only way you can get any traffic is to use paid advertising. This form of internet marketing can be very successful in the short term and one off campaigns such as promoting a function or event. But if you want a long term strategy, the only practical way to go is to be SEO compliant.

There are many definite advantages, why you need SEO as the basis of your entire internet marketing strategy including:

• Give visitors a better type of user experience

With the huge amount of competition on the internet and many websites all trying to attract and keep visitors, you need to be offering your searches a compelling reason to land on your site and give them an exceptional experience from the instant they touch down. People are looking for instant answers to their problems and demand almost instant gratification. User experience is a vital element of internet marketing success.

When you produce quality SEO content it incorporated a high speed positive user experience leveraged to work in your branding’s favour.

Google and other search engines have developed an artificial intelligence that can distinguish between favourable and unfavourable user experiences as well as the probable meanings behind keyword phrases.

• Increased Engagement from Local SEO

A big part of being SEO compliant is now catering for mobile traffic and particularly the local search requirements of those users.

Small to medium businesses usually have a local client base that can make internet marketing much easier as you only need to compete on a local level, but it’s very important that you’re strictly SEO compliant. This can quickly place your right in front of your already receptive audience who are actively looking for your products or services through applications such as my Business listing and Google Maps as well as all local social media platforms

• Building Trust with SEO

It’s not possible to build trust instantly, but if can be achieved by offering visitors to your site high quality useful information and entertainment. If your visitors find value on your site, you’re solving their problems or answering their queries, they are more likely to return to your site. This helps to establish you as an authority in your field to search engines which can result in higher rankings, but it takes time and perseverance

Providing a strong call to action that provides a valuable reward or prize is a great way to encourage people to follow you and return to your site

• SEO is Relatively Cheap

Building an SEO compliant website and filling it with optimised content is not a business expense, it’s an investment opportunity that can return huge profits if done correctly. You must base your entire internet marketing strategy on being SEO compliant from content to loading speed, usability to personal interest and factual information.

If you decide to do your internet on the cheap, then do not expect good returns, sure you can do it yourself, if you have the time and knowledge as well as the right applications

Having a quality SEO Company on The Gold Coast either create your SEO based marketing camping or at least ensuring it’s totally SEO compliant will ensure it’s a worthy market contender