Ways a Logo Influences Buying Decisions

Posted by Harry on March 23rd, 2021

There are almost 31 million small businesses in the United States alone and many businesses will be similar to yours in terms of products and services. Sure, you might have superior quality than your competitors but to bring them to buy your products or services you will need to create your brand personality and identity.

For this, you will need a strong logo design that can influence customer buying decisions because your customers will come across your logo first and then your products and services. In this article, you will learn how a logo influences buying decisions and why it is important.

Increases Brand Awareness:

A quality logo can influence the perception of customers subconsciously. This is the reason why a strong emphasis is put on logos. This will make them remember your brand and create awareness. A recent study showed that; people tend to buy more from those brands which they remember.

A quality design will provide you with these benefits which as a result, will convert more people into your regular customers and bring much profitability to your brand. See all the famous brands; they all have quality designs which give them an edge over the competition.

Communicate customer needs:

Firstly you need to conduct research and identify who your target market is. What they like and dislike. Secondly, design your logo according to your customers and it must reflect and communicate their needs. Many business logos fail due to this reason and fail to make an impact on customers and couldn’t influence their purchase behaviour.

Your custom logo design services have to communicate customer needs because people will not spend lots of time trying to figure out what your design represents. Today’s customers are busy and will eventually move away from you if they didn’t understand you. It has to be a clear design.

Significance of colours:

Several studies indicate that almost 85% of people believe colours play an important role in their buying decisions. Furthermore, human minds process images faster than words. So, having the right colours on the right design is a must combination if you want to influence your potential customers.

Colours have different meanings; Red represents joy and excitement, Yellow’s association is with fun and youthfulness, Black elicits luxury products targeted for niche segments. That’s why people mostly figure out about brands from colours on their buy logo online.

Significance of Fonts:

Sure, your logo has the right colours and appropriate design but if it doesn’t have appropriate fonts then this entirely changes the meaning it. Firstly, you have to make sure that your design has those fonts that are easily readable. Try to use fonts in such a way that give energy and personality to your design.

There are many font styles available for free, like Times New Roman or Arial. They are timeless and memorable but also at the same time feel repetitive and boring because people have seen them already lots of time. Try to create custom fonts that only you will use.


Think about your logo as the front line worker and ambassador to your brand. Logos have influenced purchasing behaviours of so many brands. They have created regular customers into brand evangelists. So, don’t sit back and hire a professional designer now to get these benefits

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Joined: March 23rd, 2021
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