Best SEO Content Writing Strategy by Professional SEO's in Toronto

Posted by Pikdigital Marketing Agency in Toronto on March 31st, 2021

Content writing & creation is a form of articles, images, charts, video, and audio that you show to your user. High rich quality content helps to engage the user with your product or services.

Content writing skill is a very important part of SEO Strategy. A well-executed SEO Content Writing Strategy by "SEO Company in Toronto" can turn into huge revenue for businesses. The great this about SEO content writing is that the initial investment pays off over the life of the site or business, unlike paid ads which have ongoing costs.

Get to know the best SEO content writing practices by a Professional SEO expert in Toronto.

What is content for SEO?

If you are new to digital marketing, you haven't heard of then the term “SEO content” before. To understand what SEO marketing means by SEO content, it's helpful to break the expression down:

• SEO (search engine optimization) refers to optimizing visibility in search engines. It's a process of optimizing a website or your page according to the user's need that they can find easily in search engines such as Google.

• The "content", is all information that exists on the web and can be consumed by the user.

Putting these two concepts together, the definition of SEO content is any content created to attract search engine traffic.

Read to know: Upcoming SEO Trends in 2021

Many factors depend on to optimize your natural referencing; you can find the most important and understand how they work by reading the article Google's ranking criteria.

Here's a brief reminder of the various stages of SEO content creation:

1. Keyword research: This step is important to make a note for your future content ideas. If you want to generate traffic through search, it's best to do keyword research before you write. In this way, you can focus on the keywords (semantic universe) for which a certain volume of research already exists. In other words, write for the topics people are looking for information about.
2. Keyword Optimization: Find out where and how to use keywords in your content for maximum effect. There are strategic locations such as thetag, H tags, hierarchical titles ...
3.  Organization and optimization of content: The content of your site should be organized logically. It's not only good for SEO, but it also helps your site visitors find other related content easily.
4. Content Promotion: Enhance the perceptibility of new content that you create by sharing it on social media and adding links to your content.

3 Steps to Define SEO Content Strategy

Define your goals and target

First, determine your goal as a website or business. Are you looking to generate a sale through your website or spread knowledge? 

Let's take an example of SEO Content Strategy.

If you are primarily trying to generate product sales, then you should focus on engaging and informative pro product pages that are optimized for searches and conversions.

Your secondary objective is the production of SEO content for a blog useful to the Internet user that illustrates why, who, how, when to use your products/services, by linking them to these pages in a relevant way.

Create an editorial schedule

Once you have a clear idea of ​​who you are targeting and why you can start building an editorial schedule. An editorial schedule or calendar is a schedule that dictates when you will publish new content and the type of content. 

This will help you keep a regular pace, and prevent you from rushing to find a new subject at the last minute.

It will help you to get up to date on which keywords you have used and which are left to use in the next content.

Monitor your SEO content performance

Regularly analyze your SEO content to see what is working and what is not. Keep in mind that SEO takes time to reflect your hard work, especially when you are starting because Google is unsure of the quality of your content and slowly tests everything you post. 

It can easily take six months from the time you start writing or optimizing your SEO content to see improvements in Google rankings.

Also, keep update with Google algorithm updates. Google release every year big and small update which reflects your website.

I wait at least three months after publication before even considering that my content does not rank on the desired keywords.

For this reason, I recommend checking the search performance of your optimized content about once a month after posting or reposting.

To measure the effectiveness of your SEO content, arm yourself with tools such as Google Analytics, Google Search Console. Consider the following few KPIs (Key Performance Indicators) to measure the success and engagement of your SEO content:

• Number of page views
• Visiting time
• Number of inbound links
• Comments
• Total social shares (Facebook, tweets, ...)
• Conversion rate (which you can set in Google Analytics)

The performance analysis should have two objectives:

1. Study your successes so you can repeat these strategies - You should know better what strategy is best for your business. Look for models that work. Does your audience prefer infographics? Make more infographics! Adjust your editorial schedule so that you can spend more time and effort on the types of content that convert the most.
2. The important factor that helps to boost your visibility: -If you've tried optimizing content for a specific keyword, don't forget to use its semantics and TF-IDF, inner images, internal and external links. Because of this all-important element of your content strategy.

For professional content, SEO content, or any Digital Marketing Result you can consult an SEO Company in Toronto.

Get a free consultation on SEO strategy and content strategy with the SEO Industry expert in Toronto.