How to Sell on eBay - Small Business Primer for Getting Online Sales Started Fast with eBayPosted by Hahn Mcguire on April 27th, 2021 To sell successfully on eBay... any business or person should establish themselves as a trusted merchant. Once an image of trust is formed you may use your eBay listings as an instrument to promote your business as well as your products at the same time to the entire world at a very low cost. Graphics and content usually command the buyers attention online. But as in any business, everything starts with customer service. All the pretty graphics and fancy descriptions in the world will not maintain and grow your business if your usually do not follow the guidelines and deliver the products. If you and/or your business have no idea the fundamentals of eBay selling, it'll be very difficult to maintain an image of a recognised and reputable online merchant. Learning the basics is where everything starts nowadays. Online or not, you must know the ropes to achieve success. The following primer is supposed as a quick start guide for listing a single item on eBay utilizing the free and easy tools eBay provides to the average eBay seller. Obviously the target is to become an above average eBay seller... To take action, your business will require more complex tools available through eBay solutions providers. First things first though... It is a great idea to simply jump in and try eBay selling for yourself. When you have an eBay account already in your name, but have never sold before... Go ahead and create a seller account together with your established eBay name, or develop a new one, and utilize this "personal" account to learn about the necessary steps for eBay selling. This is a good way to research eBay as a sales tool for the business or company. Doing this will give you a practical idea about how eBay works. eBay can be an unmatched resource for just about any business in many ways beyond simply selling product. It all must start with the easy act of selling one item however - Let's get started! Registering as a seller Before you start, you will have to ensure you are registered with eBay. Registering is an extremely easy and painless process. Simply click on the "Register" tab near the top of the homepage and follow the instructions. To minimize fraud and protect buyers, you're required to provide a credit or debit card to verify your identity. Ensure you also join a PayPal account simultaneously if you do not curently have one. PayPal is the easiest way to accept payments on eBay and even though some sellers be eligible for better rates elsewhere, it is always advantageous to your organization to at least accept PayPal payments in case you prefer to use your own credit card processing. Writing a listing Writing and eBay description is often as simple or as difficult as you intend to make it. Always make an effort to keep in mind that you're providing a description of one's product for a BUYER. Write about the benefits of your product not just the specifications. Sell the sizzle and become honest. Buyers respond to honesty, especially with used items. Show the flaws, tell the honest and forthright truth about your merchandise. Writing an eBay listing doesn't always look straightforward to beginners. Keeping several simple rules in mind can help. Take your time: set aside an hour to have the listing right. You'll receive quicker with experience. As soon as you launch a listing it could get a bid right away, when a listing has a bid eBay won't allow any revisions to the initial text. Spell check and get it immediately! Make it easy: List a product you are familiar with. In the event that you carry a particular best seller in your shop or business, list that item first. Think Keywords! Buyers find your listing from the title you place online. Proper Keywords increase sales! website of a listing An eBay listing requires information about the item, you enter this information into the "Sell your item" form... Utilizing the eBay "sell your item" form will introduce you to all the necessary steps necessary to list an individual item on eBay. If you have mastered this method to getting product online via eBay you could be interested in alternative party applications which make this process much easier and repeatable. For now, lets consider the basics... eBay helps you build your listing or auction for you personally step-by-step, from assigning categories to setting the purchase price. Click on "Sell" to achieve the "Sell your item" form. Category: you have to list your item in another of the 13,000 categories of goods listed on eBay, from musical instruments to concert tickets. Choosing the right category helps buyers find you. It could be difficult to find the best categories for some items, but eBay's category selector in the "Sell your item" form can help. It is possible to list your item in two categories if you like, however the cost of listing the item you intend to sell will double. Title: give your item a winning title to help buyers searching eBay find you. Cram your title full of descriptive keywords that people will undoubtedly be looking for. Include the brand name of the item, the color, and size if any. You should also have a look at similar items selling on eBay to get an idea about what keyword terms other more experienced sellers are using successfully to sell similar items. Later you will look at registering for free and paid research tools like Terapeak or Hammertap to greatly help with this research. You have 55 characters to fill with words that buyers seek out. Don't rely on guesswork - use Pulse (www.ebay.co.uk/pulse) to achieve the inside scoop on what buyers are searching for. Description: give a written description of what you're selling. Describe your item as if you don't have a photograph. Write your blurb in a text editor and copy and paste the written text into the "Sell your item" form (after removing all formatting). Be honest and exhaustive. Include the good, the bad and the ugly: if that is damaged, say so. Browse the eBay rules regarding keyword spam. eBay forms on using tricks such as for example using the phrase "like Prada" or "Much like Rolex" when your item isn't a Prada or Rolex branded little bit of merchandise. Just stick with the facts but do it will style and use the benefits of your what to sell the buyer on why they would like to purchase from you!Like it? Share it! More by this author |