How exactly to Sell on eBay - Small Business Primer for Getting Online Sales Started Fast with eBayPosted by Hahn Mcguire on April 28th, 2021 To sell successfully on eBay... any business or person should establish themselves as a reliable merchant. Once a graphic of trust is formed you can use your eBay listings as a tool to promote your business and your products as well to the entire world at a very low cost. Graphics and content usually command the buyers attention online. But as in any business, everything starts with customer support. All the pretty graphics and fancy descriptions in the world will not maintain and grow your business if your do not follow the guidelines and deliver the products. In the event that you and/or your business do not know the fundamentals of eBay selling, it will be very difficult to maintain an image of an established and reputable online merchant. Learning the fundamentals is where everything starts in this world. Online or not, you must know the ropes to achieve success. The following primer is intended as a quick start guide for listing a single item on eBay using the free and easy tools eBay provides to the average eBay seller. Obviously the goal is to become an above average eBay seller... To do so, your business will require more advanced tools available through eBay solutions providers. First things first though... This is a good plan to simply jump in and try eBay selling for yourself. For those who have an eBay account already in your name, but have never sold before... Go ahead and set up read more with your established eBay name, or develop a new one, and use this "personal" account to learn concerning the necessary steps for eBay selling. This can be a good way to research eBay as a sales tool for your business or company. Doing so will give you a hands on idea about how exactly eBay works. eBay can be an unmatched resource for just about any business in many ways beyond simply selling product. Everything must start with the easy act of selling one item however - Let's get started! Registering as website Before you start, you will have to ensure you are registered with eBay. Registering is a very easy and painless process. Simply click on the "Register" tab at the top of the homepage and follow the instructions. To reduce fraud and protect buyers, you're necessary to provide a credit or debit card to verify your identity. Ensure you also sign up for a PayPal account simultaneously if you do not already have one. PayPal is the simplest way to accept payments on eBay and even though some sellers be eligible for better rates elsewhere, it is always advantageous to your organization to at least accept PayPal payments even though you prefer to use your personal credit card processing. Writing a listing Writing and eBay description can be as simple or as difficult as you want to make it. Always make an effort to keep in mind that you are providing a description of one's product for a BUYER. Write about some great benefits of your product not only the specifications. Sell the sizzle and be honest. Buyers react to honesty, especially with used items. Show the flaws, tell the honest and forthright truth about your merchandise. Writing an eBay listing doesn't always look straightforward to beginners. Keeping a few simple rules in mind will help. Take your time: reserve an hour to find the listing right. You'll receive quicker with experience. Once you launch a listing it could get a bid immediately, when a listing has a bid eBay will not allow any revisions to the original text. Spell check and obtain it immediately! Make it easy: List a product you are familiar with. If you carry a particular best seller in your shop or business, list that item first. Think Keywords! Buyers find your listing from the title you place online. Proper Keywords increase sales! The anatomy of an inventory An eBay listing requires information regarding the item, you enter these details into the "Sell your item" form... Utilizing the eBay "sell your item" form will introduce you to each of the necessary steps necessary to list an individual item on eBay. If you have mastered this method to getting product online via eBay you might be interested in alternative party applications which make this technique much easier and repeatable. For now, lets look at the basics... eBay helps you build your listing or auction for you step by step, from assigning categories to setting the price. Click on "Sell" to achieve the "Sell your item" form. Category: it is advisable to list your item in another of the 13,000 types of goods listed on eBay, from musical instruments to concert tickets. Selecting the best category helps buyers find you. It usually is difficult to find the best categories for some items, but eBay's category selector in the "Sell your item" form can help. You can list your item in two categories if you like, however the cost of listing the item you intend to sell will double. Title: give your item an absolute title to help buyers searching eBay find you. Cram your title full of descriptive keywords that people will be looking for. Include the name brand of the item, the colour, and size if any. It's also advisable to take a look at similar items selling on eBay to obtain an idea in what keyword terms other more experienced sellers are using successfully to sell similar items. Later you'll look at registering for free and paid research tools like Terapeak or Hammertap to help with this particular research. You have 55 characters to fill up with words that buyers search for. Don't depend on guesswork - use Pulse (www.ebay.co.uk/pulse) to have the inside scoop on which buyers are searching for. Description: give a written description of what you're selling. Describe your item just like you don't have a photograph. Write your blurb in a text editor and copy and paste the text in to the "Sell your item" form (after removing all formatting). Be honest and exhaustive. Include the good, the bad and the ugly: if that is damaged, say so. Browse the eBay rules regarding keyword spam. eBay forms on using tricks such as for example using the phrase "like Prada" or "Similar to Rolex" when your item is not a Prada or Rolex branded little bit of merchandise. Just stick with the reality but take action will style and use the benefits of your items to sell the buyer on why they would like to purchase from you!Like it? Share it! More by this author |