What Every AFFILIATE MARKETER Must Read About SEOPosted by Groth Terp on April 28th, 2021 This may be the first article in some articles I'm doing on SEO. So let's start from the start and clarify the term"SEO" and what it is SEO stands for "Search Engine Optimization " Ok! But what does that actually mean? It's a traffic strategy to get higher search rankings for your website on GOOGLE, YAHOO, MSN, etc. for several popular keywords that people are trying to find. So what are the benefits of SEO? You get FREE targeted prospects to your site from Google, Yahoo, Msn and other search engines out there. Once you get your website ranked on the various search engines for a specific keyword you are targeting, the FREE traffic is ongoing this means: The traffic keep to arrive.......The leads keep coming in.......The customers keep to arrive........You continue to build your downline. There are literally huge amount of money in potential traffic available. There is no risk! SEO is Free, you don't pay for the listing compared to PPC (PPC or Google AdWords). And that means you don't ever enter dept doing it, the one thing you risk is your time. This is a essential aspect for a number of people trying to get a business going on the Internet. Just to get this straight, with SEO You obtain your listings on the Natural search results which on Google are left compared to PPC (The sponsored links) which are on the right. Now t here 's one thing that's very important to comprehend about SEO and that is, generally speaking people have a tendency to trust the natural serp's (on the left) in comparison to PPC since it says, "Sponsored links". A company called eyetools.com have been tracing peoples eye movements when they search on Google plus they found that a lot of the attention is on the left side and what which means is that on the top 1-2 positions there is 3-4 times the traffic that's going there than on PPC. Now that doesn't mean PPC is no good, it's great and you may get great results from PPC, but the potential of getting increased traffic from the natural searches are higher. So let's have a look on SEO vs. AdWords (PPC) Pay Per Click: Costs money $$$$$: --content--.3 to per click Ongoing maintenance: You have to keep up with what's happening on Google so you don't get slapped,You should keep learning and growing to make PPC a successful strategy. High competition: Others can knock you off #1 simply by paying more and you also lose that traffic. Benefits: Instant traffic within 15 minutes, Forces you to optimize for conversions because every click costs money. SEO ( SEO) Rank for high value keywords The difference between quality value and high traffic keywords is that there are a lot of keywords which will give you a lot of traffic but not necessarily bring you any money. SEO efforts concentrate on keywords that converts to money, leads and distributors for your business Difficult for others to overtake your position. They can't buy their way up there, they have to do the task and the cool thing about SEO is it isn't obvious how to get your website ranked up there, so once you have figured it out your competitors then have to learn what you spent so much time learning and in many cases they have to do SEO better that you because you have a lead start them. SEO is passive ongoing traffic As soon as you get those rankings you just sit back and concentrate on other aspects of your marketing funnel. Generally increased traffic than PPC I hope that you with this particular article now understand what SEO is, the benefits and how it differs from PPC.Like it? Share it! More by this author |