What Every AFFILIATE MARKETER Must Read About SEOPosted by Groth Terp on April 28th, 2021 This is the first article in a series of articles I'm doing on SEO. So let's start from the start and clarify the word"SEO" and what it is SEO stands for "Search Engine Optimization " Ok! But what does that actually mean? It's a traffic strategy so you can get higher search rankings for your website on GOOGLE, YAHOO, MSN, etc. for certain popular keywords that people are looking for. So what are the benefits of SEO? You get FREE targeted traffic to your internet site from Google, Yahoo, Msn and other search engines out there. Once you get your website ranked on the various search engines for a specific keyword you are targeting, the FREE traffic is ongoing which means: The traffic keep to arrive.......The leads keep coming in.......The customers keep to arrive........You continue to create your downline. There are literally huge amount of money in potential traffic available. There is absolutely no risk! SEO is Free, you do not pay for the listing compared to PPC (Pay Per Click or Google AdWords). Which means you don't ever enter dept doing it, the only thing you risk can be your time. This is a essential aspect for a lot of people trying to get a business going on the Internet. Just to understand this straight, with SEO You get your listings on the Natural serp's which on Google are to the left compared to PPC (The sponsored links) which are on the right. Now there's one thing that's very important to understand about SEO which is, generally speaking people tend to trust the natural search results (on the left) in comparison to PPC because it says, "Sponsored links". A company called eyetools.com have already been tracing peoples eye movements if they search on Google plus they found that the majority of the attention is on the left side and what that means is that at the top 1-2 positions there is 3-4 times the traffic that's going there than on PPC. Given that doesn't mean PPC is not any good, it's great and you could get great results from PPC, but the potential of getting increased traffic from the natural searches are higher. So let's take a look on SEO vs. check here (PPC) Pay Per Click: Costs money $$$$$: --content--.3 to per click Ongoing maintenance: You have to keep up with what's going on on Google so you don't get slapped,You should keep learning and growing to make PPC a successful strategy. High competition: Others can knock you off #1 simply by paying more and you lose that traffic. Benefits: Instant traffic within a quarter-hour, Forces you to optimize for conversions because every click costs money. SEO ( SEO) Rank for high value keywords The difference between quality value and high traffic keywords is that there are a lot of keywords which will give you a large amount of traffic but not necessarily enable you to get any money. SEO efforts concentrate on keywords that converts to money, leads and distributors for your business Problematic for others to overtake your situation. They can not buy their way up there, they have to do the task and the cool thing about SEO is it isn't obvious how to get your site ranked up there, so once you have figured it out your competition then have to learn what you spent so enough time learning and perhaps they need to do SEO better that you as you have a lead start them. SEO is passive ongoing traffic As soon as you get those rankings you merely sit back and focus on other areas of your marketing funnel. Generally more traffic than PPC I hope that you with this article now understand what SEO is, the huge benefits and how it differs from PPC.Like it? Share it! More by this author |