Effective Email Campaigns in Dental MarketingPosted by Rees Bullock on May 20th, 2021 Have you ever labored over a significant marketing email, only to get little to no response for your effort? You're not alone. This article will help you create email campaigns which are effective and successful. check here is most likely the single most important piece to a successful campaign.The reason is that it is the first thing people will dsicover and read before they open the actual email. In fact, the subject line often determines if your recipients even open your email. The following statistic is founded on MailChimp's report of over 40 million emails sent out: Best Open Rates (60%-87%) [COMPANYNAME] Sales & Marketing Newsletter Eye on the [COMPANYNAME] Update [COMPANYNAME] Staff Shirts & Photos [COMPANYNAME] News Bulletin! [COMPANYNAME] Newsletter - February 2006 [COMPANYNAME] Newsletter - January 2006 [ *|FNAME|* *|LNAME|* ] [COMPANYNAME] and [COMPANYNAME] Invites You! Happy Holidays from [COMPANYNAME] ATTENTION [COMPANYNAME] Staff! ATTENTION [COMPANYNAME] West Staff!! Invitation from [COMPANYNAME] [COMPANYNAME] Jan/Feb 2006 Newsletter Website news - Issue 3 Upcoming Events at [COMPANYNAME] [COMPANYNAME] Councils: Letter of Interest [COMPANYNAME] Coffee Exchange We're Throwing a Party October 2007 Newsletter [COMPANYNAME]: 02.10.06 [COMPANYNAME] Racing Newsletter Worst Open Rates (1%-14%) Last Minute Gift - We Have The Answer Valentines - Shop Early & Save 10% Give a Gift Certificate this Holiday ROMANTIC DAYS CELEBRATION Salon and Spa Specials! Gift Certificates - Easy & Elegant Giving - Let Them Choose Need More Advertising Value FROM YOUR OWN Marketing Partner? [COMPANYNAME] Pioneers in Banana Technology [COMPANYNAME] Moves You Home for the holiday season Renewal Technology Company Works with [COMPANYNAME] on Bananas Efforts [COMPANYNAME] Update - A listing of Security and Emergency Preparedness News Now Offering Banana Services! It's still summer in Tahoe! [COMPANYNAME] endorses [COMPANYNAME] as successor [COMPANYNAME] Holiday Sales Event The continuing future of International Trade [COMPANYNAME] for the next dream home. True automation of one's Banana Research [COMPANYNAME] Resort - Spring into May Savings You Asked For More... On the "best" list, you'll spot the subject lines are pretty straightforward. They're not so "salesy" or "pushy" at all. On the "worst" list, however, notice how the subject lines read like headlines from advertisements you'd see in the Sunday paper. Most people get so much spam that whatever even hints of spam gets thrown away immediately. Also the "best" side seems more personable as opposed the "worst" side. Effective Designing In terms of viewing an email, most people will read them in their preview panel. That is why most emails are designed to be no wider than 600 pixels. Each email program has different viewing panels. Mozilla Thunderbird's preview panel is horizontal. Outlook 2003 is vertical. AOL's preview panel is tiny: So when it comes to designing, we need to design for the preview panel. Here are some tips: Your design should not exceed 600 pixels wide. Your most important content should "peek" out the side of the preview pane. Keep carefully the call to action above the scroll. Left-align your logo. We don't want that to be hidden behind the preview pane somewhere. Our logo gives us credibility. Images A lot more email programs are turning the images off in their preview panels. It's a "privacy protection" issue. Whenever we design email campaigns, we always assume that images will be turned off. T here fore, below are a few tips for applying images: ? Include alt-text to images. Most programs allow alt-text for their image descriptions. For instance, if we've a register button that is a graphic and images are switched off, the words "Register button" will appear where the image should be so the reader knows that it is a register button. Do not use a graphic for important information. Always utilize text. Never have more graphics than text. Opening Emails The following stats are based on MailChimp's report of when people open emails: Nearly 1/3 will open within the first hour of sending Almost all (53%) will open within 6 hours 78% will open within one day Within a week, 95% will open Within 30 days, all could have opened it Registration Forms The average B-to-B registration form online gets under a 10% conversion rate. Quite simply, 90% or more of the prospects who click to a registration form will click away instead of filling it out. One simple reason is that the proper execution takes too long to fill out. Typically a form shouldn't take more than 1 to 2 2 minutes to complete. Keep it simple with the minimal information you may get away with. A good solution would be to design a registration template that's more appealing and user-friendly. And when possible, include the registration form in the email, with minimal info required. A/B Testing E-mail is well-regarded in the marketing world for its low cost, ease of use, and exceptional measurability. But Additional info -mail marketing also possesses another, often-overlooked strength. If you know how, e-mail makes it simpler to make sure your campaigns are successful and well received nearly every time. What's the secret? Testing. Although marketers who test clearly achieve better results than their counterparts who don't, only about 40% undertake this surprisingly easy and simple tactic, in accordance with a JupiterResearch survey of more than 600 e-mail marketers. Within their report, "Effective E-mail Marketing," JupiterResearch found that marketers using testing were almost doubly likely to attain conversion rates of 3% or better. In addition they achieved a 68% improvement in return over non-testers. What can we test? Landing pages Subject lines HTML vs. text Personalization with name Long vs. short copy Offers Look and feel Days of the week Time of day How do you test? Split the list. Divide the list into two or more groups (preferably into 50 to 100 each) and change one characteristic (e.g., subject line) for each group. Assuming that we divide our groups randomly in order that each represents a precise cross-section of our overall recipient base, and the rest about our message remains the same, our results should clearly reveal the best-performing characteristic.Like it? Share it! More by this author |